MUST READ books?
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twiggy
Well-Known Member
weelll... I JUST recomended this in another thread!
Retailing Flowers Profitably, by Ken Royer ......great book on everyday basic shop management. I bought it a few years ago and am always refering back to it for some reason or another.
anything by Seth Godin.. great Marketing stuff!
Shopping by Pam Danzigner.. a great read if you want to set your shop apart, and make your customers' shopping experience something to remember.
The Art of Floral Design by Nora Hunter... I had not heard of this book untill a couple of months ago here.. and OH MY GOODNESS..this is a great book for everything design! I have it out from the library.. I may have a little late charge!
Retailing Flowers Profitably, by Ken Royer ......great book on everyday basic shop management. I bought it a few years ago and am always refering back to it for some reason or another.
anything by Seth Godin.. great Marketing stuff!
Shopping by Pam Danzigner.. a great read if you want to set your shop apart, and make your customers' shopping experience something to remember.
The Art of Floral Design by Nora Hunter... I had not heard of this book untill a couple of months ago here.. and OH MY GOODNESS..this is a great book for everything design! I have it out from the library.. I may have a little late charge!
Ditto that!
Must read.
It's sitting on my desk again as I type. Been there for a couple weeks
Carrieann
New Member
I am also interested in books on the industry.
I looked up the above books on amazon
The art of floral design by Nora Hunter is listed at $100 for USED. Is the book really worth that? Is it mostly basic stuff or does she get into more detailed advanced design? Trying to figure out if the book is worth $100
TIA
I looked up the above books on amazon
The art of floral design by Nora Hunter is listed at $100 for USED. Is the book really worth that? Is it mostly basic stuff or does she get into more detailed advanced design? Trying to figure out if the book is worth $100
TIA
One of my favorite, and most dog-earred, is Marketing Your Retail Store in the Internet Age by Bob & Susan Negen. I'm rather low-tech and I can understand and implement the ideas in this book.
I would like to suggest our "The AIFD Guide to Floral Design" Terms, Techniques and Traditions. Please know that this was written and produce by floral designers, floral educators and university professors that are members of
The American Insittute of Floral Designers.
Visit aifd.org for details. It is 89.95 plus S/H.
Enjoy it!
The American Insittute of Floral Designers.
Visit aifd.org for details. It is 89.95 plus S/H.
Enjoy it!
cherrie
New Member
First, the best books for understanding design is Hitomi Gilliam and John Haines
"Fundamental Theories of Design" and "Design Compendium". I use these two books as the textbooks for the floral design classes I teach at a community college.
I also like Paula Pryke books.
Gregor Lersch's "Principles of Floral Design".
Peter Assman's "Contemporary Floristry".
For magazines right now, I am liking "Fushion Flowers", from the UK
and the best bridal magazine, "The Bride and Bloom", from California.
For understanding our industry, from the horticulture perspective,
Amy Stewart's "Flower Confidential".
"Fundamental Theories of Design" and "Design Compendium". I use these two books as the textbooks for the floral design classes I teach at a community college.
I also like Paula Pryke books.
Gregor Lersch's "Principles of Floral Design".
Peter Assman's "Contemporary Floristry".
For magazines right now, I am liking "Fushion Flowers", from the UK
and the best bridal magazine, "The Bride and Bloom", from California.
For understanding our industry, from the horticulture perspective,
Amy Stewart's "Flower Confidential".
bill schodowski
Active Member
the ice cream maker
i just finished reading "the ice cream maker" by subir chowdhury. its a very short read (100 pages) about the need to install quality in everything we do.
don't get hung up by the non-industry title.
this should be a must read for anybody that sells "something" to "somebody".
i just finished reading "the ice cream maker" by subir chowdhury. its a very short read (100 pages) about the need to install quality in everything we do.
don't get hung up by the non-industry title.
this should be a must read for anybody that sells "something" to "somebody".
I'm very interested in what books are recommended, too.
I have the Norah Hunter book, as well. It was our main textbook for the floristry course. A bit outdated, but it covers just about every aspect of design, history, and a bit of business. I've flipped through the AIFD book -- IMHO, get one or the other.
On my bookshelf, ones that I'd also recommend are:
The House Plant Expert, by Dr. D. G. Hassayon, a fairly comprehensive and comprehensible book on flowering and green houseplants.
The Floral Artist's Guide - A Reference to Cut Flowers and Foliage, by Pat Diehl Scace. This lists a huge variety of floral material in point form, each with a picture, gives the latin & common names of each, what it's botanically related to, availability, colour range, characterisics, design applications, and vase longevity. Comes with a CD for the computer.
Cut Flower Care & Handling, from the Chrysal people. As far as I know, you can only get this by signing up for their on-line course at pokonchrysal.com (which is worth the effort).
A book that I recently got but have not had time to explore thoroughly yet -- Natural Flower Design - New Techniques and Design, by Aad Van Uffelen -- looks very interesting. I'm not thrilled by the finished arrangements, but the illustrated techniques and mechanics look very interesting.
Gregor Lersch's newest book -- can't give the title because everyone else at the shop has borrowed it. The arrangements (constructions?) are fabulous, of course, and it has detailed information on the mechanics he uses. This one requires a lot of study, however.
For eye candy and inspiration, I have Paula Pryke's Flower School, and two Straight From the Heart books -- the sympathy collection and the wedding collection. I prefer the sympathy one.
I have the Norah Hunter book, as well. It was our main textbook for the floristry course. A bit outdated, but it covers just about every aspect of design, history, and a bit of business. I've flipped through the AIFD book -- IMHO, get one or the other.
On my bookshelf, ones that I'd also recommend are:
The House Plant Expert, by Dr. D. G. Hassayon, a fairly comprehensive and comprehensible book on flowering and green houseplants.
The Floral Artist's Guide - A Reference to Cut Flowers and Foliage, by Pat Diehl Scace. This lists a huge variety of floral material in point form, each with a picture, gives the latin & common names of each, what it's botanically related to, availability, colour range, characterisics, design applications, and vase longevity. Comes with a CD for the computer.
Cut Flower Care & Handling, from the Chrysal people. As far as I know, you can only get this by signing up for their on-line course at pokonchrysal.com (which is worth the effort).
A book that I recently got but have not had time to explore thoroughly yet -- Natural Flower Design - New Techniques and Design, by Aad Van Uffelen -- looks very interesting. I'm not thrilled by the finished arrangements, but the illustrated techniques and mechanics look very interesting.
Gregor Lersch's newest book -- can't give the title because everyone else at the shop has borrowed it. The arrangements (constructions?) are fabulous, of course, and it has detailed information on the mechanics he uses. This one requires a lot of study, however.
For eye candy and inspiration, I have Paula Pryke's Flower School, and two Straight From the Heart books -- the sympathy collection and the wedding collection. I prefer the sympathy one.
Hey Carrieann,
I have Norah's book (bought it used, in great condition on ebay for 15 bucks, and it's hardback too!)(Don't hate me because I'm cheap
It is a great book and does cover most aspects of design but it is more for people starting out in floral design than it is for experienced designers and it is a bit dated. If you're familiar with the basics including wedding and sympathy design, then your $100.00 is best spent elsewhere. Is there any particular topic of floral design your interested in reading about?
Favoured Flowers by Catherine Ziegler. Thoroughly researched book about the industry. She actually spent considerable time interviewing all links in the floral chain.
marigold
Well-Known Member
Must read books
Beans: Four Principles for Running a Business in Good Times or Bad
Leslie Yerkes, Charles Decker, Bob Nelson
A quick read on the 4 principles of running a business. I don't have a lot
of time to read, I listen it is 2 discs.
I use these 4 principals every day .
What books on floral design, taking care of, shop ownership, etc are MUST READS in your eyes? A brief why for each title would be appreciated!
Beans: Four Principles for Running a Business in Good Times or Bad
Leslie Yerkes, Charles Decker, Bob Nelson
A quick read on the 4 principles of running a business. I don't have a lot
of time to read, I listen it is 2 discs.
I use these 4 principals every day .
This is my new favourite: "Floral Craftsmanship"-Gregor Lersch's new book, the most comprehensive book I have seen, advanced but all about technique,construction, craftmanship, inspirational and absolutely worth the $'s
A favourite magazine is Fusion Flowers out of Scotland, fabulous, 6x per year, keeps you up to date with what is happening in the world, inspirational designs and articles, great comprehensive magazine http://www.fusionflowers.com
I love it!
If you are looking for teaching books, any of Aad van Uffelen's book are fantastic for technique, clear and concise, educational, google his name and his website has all his books listed as well great educational articles and lessons, I think it is www.dutchflowerlink.nl?
A favourite magazine is Fusion Flowers out of Scotland, fabulous, 6x per year, keeps you up to date with what is happening in the world, inspirational designs and articles, great comprehensive magazine http://www.fusionflowers.com
I love it!
If you are looking for teaching books, any of Aad van Uffelen's book are fantastic for technique, clear and concise, educational, google his name and his website has all his books listed as well great educational articles and lessons, I think it is www.dutchflowerlink.nl?
Connie
New Member
Carrieann
New Member
Thanks Crazy Daisy.
I will check out ebay. I am also cheap!!
If I can't get it real cheap I may skip it.
I am interested in all aspects of design, I just love to learn new things.
I will check out ebay. I am also cheap!!
If I can't get it real cheap I may skip it.
I am interested in all aspects of design, I just love to learn new things.
twiggy
Well-Known Member
I'll look up Nora's book on e-bay also.. I think it's worth it. I also have the AIFD book too. My husband (who thinks i have far too many books already), saw it and suggested that I go ahead and get it!! I about fell off my chair!
Profile magazines are also inspiring. as well as Floral Creative available from these people: http://www.vivaldiflowers.com/
I'm also a fan of Hitomi Gilliam and the book ArtFlor Is on my wish list as well.. you can see what i'm talking about here: http://www.idartflor.com/en/publications.htm
Profile magazines are also inspiring. as well as Floral Creative available from these people: http://www.vivaldiflowers.com/
I'm also a fan of Hitomi Gilliam and the book ArtFlor Is on my wish list as well.. you can see what i'm talking about here: http://www.idartflor.com/en/publications.htm
Palms
Well-Known Member
I have not read this yet but alan peck how to run a florist is supposed to be good. All of the profits go to cancer charity i believe as his wife died of cancer.
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