As I read this thread I wonder if we should have an area in this forum that gives basic ideas to "florists" who aren't quite sure of, well, anything. This is a huge pool of info & if they're new they may have a problem finding & reading thru the vast amount of info here.
I know this is a professional site, but it seems to be changing. For the good of the industry, perhaps a beginners circle or quick tip area would help. After visiting many shops, I'm finding that 90% don't know how important their showroom is. There were NO arrangements or flowers in the box, or half of the 4 buckets that were there were dead. Many don't realize that this first impression is the most important.
We could also include how to buy the correct am't of fresh product, ideas of what to even stock in giftware, etc.
I know a lot of us don't want the compitition to succeed, but as an industry, we don't want to keep giving ourselves a black eye.
The shops I visited were established, and probably had no clue as to how their presentation (or lack of) represented our industry.I was truly appalled and would choose a supermarket if I was to purchase flowers.
terri
I know this is a professional site, but it seems to be changing. For the good of the industry, perhaps a beginners circle or quick tip area would help. After visiting many shops, I'm finding that 90% don't know how important their showroom is. There were NO arrangements or flowers in the box, or half of the 4 buckets that were there were dead. Many don't realize that this first impression is the most important.
We could also include how to buy the correct am't of fresh product, ideas of what to even stock in giftware, etc.
I know a lot of us don't want the compitition to succeed, but as an industry, we don't want to keep giving ourselves a black eye.
The shops I visited were established, and probably had no clue as to how their presentation (or lack of) represented our industry.I was truly appalled and would choose a supermarket if I was to purchase flowers.
terri