In my opinion, anyone who tries by any means to give the impression they are doing business in a town to which they can offer only "Wire service" to is an order gatherer. It is one thing to openly offer FTD service to Mytown, ON and quite another to pretend to be in Mytown, ON. To me it is irrelevant whether the business has a bricks and mortar location somewhere else or not...the question is whether they physically deliver there themselves or not. I look forward to the day when it will be illegal to misrepresent your location. The consumer has the right to know if his order will be brutally discounted or not. We are all getting tired of filling orders from local people going to local people at a 30% discount because some virtual flower shop gathered that order on the internet or from a deceiving yellow page ad.