Preston Bailey's bouquet line for 1-800-flowers.com
- Thread starter CHR
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It's all about trust.
The conundrum is when your business' reputation is established on original/custom design work, especially creating higher price points. Transferring credibility to other designers is vital for a 'design oriented' florist to grow.
A florist whose niche is production work or by-the-numbers arrangements has little need for direct consumer-designer contact except for perhaps family sympathy work and weddings.
We have tags that provide the identity of our designers on custom work. I just wrote about good news for one of them in a blog post this week.
Has promoting designers' identities ever bit me? Uh-huh - but I find the reward for the business (through growth) and staff morale to be far, far greater than the risk, so far.
The conundrum is when your business' reputation is established on original/custom design work, especially creating higher price points. Transferring credibility to other designers is vital for a 'design oriented' florist to grow.
A florist whose niche is production work or by-the-numbers arrangements has little need for direct consumer-designer contact except for perhaps family sympathy work and weddings.
We have tags that provide the identity of our designers on custom work. I just wrote about good news for one of them in a blog post this week.
Has promoting designers' identities ever bit me? Uh-huh - but I find the reward for the business (through growth) and staff morale to be far, far greater than the risk, so far.
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