Woooooah!!!!! Wait just one second here missy!!! lol!!! JK.... I am not leaving the sandbox, dont' worry. I have been waiting for something like this for a very long time. Now, a little schooling Ms. Lori. If you take your fingers out of your judgemental ears and eyes try to get a grab on this.....
A floral studio is just that, a floral studio. Sounds so much better than a FLOWER SHOP. I have been in the industry for a very long time, cut me, i bleed green! Don't think for one minute I don't DO retail! I have a very long reach here in the valley and I have the miles in my hair and on my face to prove it! We are quite aggressive in the market place, and we are breathing down local florists backs because they have become lazy and are not taking care of business! They sit there and wait till the phone rings...I don't...I go out and knock on doors asking for business.
Since you don't really know me, I will accept your generalizations pointed at me. Some things never change. Like the retail shops that when they are faced with stiffer and stiffer competition, they simply raise their prices, a 6 time markup? Wow....pretty amazing. Or, while Costco or Trader Joes banks flowers and plants at holidays, I see "florists" buying flowers from that outlet, and using them, probably to fill a wire order.
I sound like my Dad sometimes. Do you know I worked in the industry BEFORE there was oasis? I can actually remember getting the first brick of oasis and using it for the first time. It was a breakthrough, no more crumpled chicken wire and shredded styro or pine needle fillers!!!
In any case, we have come a very long way. I don't claim to know everything there is to know about the industry and like all the others before who have chimed in on this subject. My eyes AND ears are always open to the new and possible. Every WEEK I manage to learn something new, something "outside of the box" and some things I will share here, and some things you will discover on your own journey in florist land.
Lori, you just don't realize. But I do daily work here, how else would I stay in business? But my daily work is comprised of standing orders to businesses and my passion, funeral flowers that find their way to some of the best funerals in Los Angeles. It's what I love to do, please don't make me out to be some insensitive bobble headed "event" florist, who's idea of whats wonderful is putting down another PROFESSIONAL FLORIST who is really trying to make it. Show me you are a professional, and you earn my respect, not that you need it.
One last thing Lori. DON'T KNOCK CALIFORNIA! I have worked/co-owned a florist in the Metro DC area for 30 years! I know how uptight the East Coast is and how misunderstood the West Coast is. But truth be told, fashion in flowers starts here! Then slowly it makes its way across the states until what you were doing a year ago, finally makes it onto the set of ABC Good Morning America program. <G>
And don't worry, I have been in this floral sandbox for a very long time, and I expect I will remain until my dying days, so keep a close watch on your shovel and pail Lori, someone just might take it away from you! Merry Christmas Lori, and I hope your new year is a really good one..ok? I look forward to "sparring" with you, anytime! PEACE!!! DAVE