As our economy worsens, REAL FLORISTS are forced to take a HARD LOOK at their PROFITABILITY NUMBERS while checking them twice, just to see, whose been naughty or nice.
Once they figure out their one time partners have changed the rules (once again) and to the point where they have become a LIABILITY rather than an ASSET on their spreadsheets, it becomes THEIR TIME TO GO!
Toto - how many real florists you know that are even capable of looking at their real profitability numbers and locating the cause of the hemmoraging?
Five? Ten?
Most of them, way way most of them, constantly confuse busy-ness with profitability and the final test is whether you get a check or write a check.
I know - been there, done that.
It's George Bush's fault. This wasn't necessary in the Clinton years.
I'm sure glad we got our start in the Clinton years. It gave us 8 years of fairly easy profitability to figure this stuff out.