I don't think it's so bad....
I think if they'd use pink alstroemeria instead of the white it would be a better over all composition, or even using charmes alstroemeria. The white is too white, it diffuses all the rest of the colors. That is what makes it less appealing.
I do not like cheesy containers. I'm sick to death of them.
I created several different price points for my Mother's day arrangements.
I personally think the hot seller will be a $40 tall design in a pyramid vase. I could be wrong.
The design is easy to do, VERY quick to do and I have enough vases to do about 200 of them. I want people to buy flowers from us even if it's only $40. I DO NOT WANT people to get out of the "habit" of buying flowers.
I refuse to price myself out of a job. I had to come up with clever specials. We aren't going to hire a bunch of extra designers. But we have to serve our customers and make money, not just fill orders. We have to give 'em what they want.
Yes we will also offer higher end stuff. And yes it will sell, but I have a VERY strong feeling that our $40 special is what will sell the most.
I have noticed the past few years that my friends that are moms, women around my age get things like digital cameras, ipods, manis and pedis stuff like that for gifts for mother's day, and MAYBE a small floral gift. $40 is just right.
I have also seen that women I know under 30 years old HATE and I do mean HATE "stupid vases" meaning the keepsake vases. They think they are dumb. I truly believe in my hearts of hearts that the modern mom does not want this "cutesie" stuff. they want to get a modern and sophisticated gift, and they want to give modern and sophisticated. Even if it's a floral gift.
just my thoughts on the subject.