I'll be the contrarian again and state that I love selling the stuff from the selection guides. It's very pretty and appealing, and done by the best designers in the world. People choose those types of designs from our cooler all day long. When it comes to design and what people want to buy - I think I'll continue to follow the leaders.
Teleflora Web Designs
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BOSS
FlowerChat Administrator
My turn....
People choose what you get them accustomed to, based on your shops style... while we show both WS designs and our own in our display cooler, we generally sell our own 10-1...
While I agree that the designers behind the WS images are top notch, I also know our designs are as good or better, based on our customers, and their feed back.
A point of clarification....
Just because selection guide images are made by 'some of the best designers in the world' (and thanks for the compliment, JB
) the work is driven by the vision of the head of the project - and ultimately, the head of the company.
For the most part, each shot is like filling an order. Designers are given a look and feel, theme, size, price point, color range - and are assigned containers (in certain circumstances). It's very much like filling orders.
I worked on my first TF selection guide in 1985 and was given some very wise words by Rocky Pollitz, the executive producer. She basically said that if she asked us to change, redo, or even scrap a design that it just meant it didn't meet the goal of the shot. Egos were to be checked at the door. We were "her hands" and needed to stay true to each assignment so that the final result - the selection guide - contained the variety of products necessary for successful selling by florists.
I'll never forget the challenge of suppressing a laugh when one of the national celebrity designers said, "well, I know how to make this the right way but I'll do it your way." (No, it wasn't my husband.)
Contemporary work is allowed far more designer discretion - but that's only a small part of any book.
Floralane's point was that the new shots (pretty much chop and drop roses in 4" cubes) under-utilize the skills of professional shop designers. If your cooler is moving a lot of these JB, then I'm glad they work for you. We do sell the style but mostly find customers generally choosing taller, more impressive offerings at those price points.
Pity that websites don't allow customers to visually compare relative sizes side-by-side. If they did, I believe we'd be seeing a different array of products.
Just because selection guide images are made by 'some of the best designers in the world' (and thanks for the compliment, JB
) the work is driven by the vision of the head of the project - and ultimately, the head of the company. For the most part, each shot is like filling an order. Designers are given a look and feel, theme, size, price point, color range - and are assigned containers (in certain circumstances). It's very much like filling orders.
I worked on my first TF selection guide in 1985 and was given some very wise words by Rocky Pollitz, the executive producer. She basically said that if she asked us to change, redo, or even scrap a design that it just meant it didn't meet the goal of the shot. Egos were to be checked at the door. We were "her hands" and needed to stay true to each assignment so that the final result - the selection guide - contained the variety of products necessary for successful selling by florists.
I'll never forget the challenge of suppressing a laugh when one of the national celebrity designers said, "well, I know how to make this the right way but I'll do it your way." (No, it wasn't my husband.)
Contemporary work is allowed far more designer discretion - but that's only a small part of any book.
Floralane's point was that the new shots (pretty much chop and drop roses in 4" cubes) under-utilize the skills of professional shop designers. If your cooler is moving a lot of these JB, then I'm glad they work for you. We do sell the style but mostly find customers generally choosing taller, more impressive offerings at those price points.
Pity that websites don't allow customers to visually compare relative sizes side-by-side. If they did, I believe we'd be seeing a different array of products.
I wasn't referring the those new drop ins, just the selection guide arrangements generally.
But I do find them visually appealing. ("I don't know much about art but I know what I like")
I will repeat however, if you/we see them selling something - it may be a good idea to think about selling it ourselves.
But I do find them visually appealing. ("I don't know much about art but I know what I like")
I will repeat however, if you/we see them selling something - it may be a good idea to think about selling it ourselves.
carol
New Member
But Jon, the only items in the new FTD insert are all droppins.. Of all the new items the only one that might not be a drop in is the Thanksgiving ctpc wht the fat candle globe.
That is why it concerns me.. all of these pieces,, I mean all of them, are easily drop shipped to the customer..no need for us at all anymore..
Works for FTD.com & big OGs . if same day is needed the new grocery stores can do a drop in..heck a driver can do a drop in.
So where is the value and future for me??
It is worse than having most of the site direct ship..it is now ALL OF THE SITE dropped shipped
That is why it concerns me.. all of these pieces,, I mean all of them, are easily drop shipped to the customer..no need for us at all anymore..
Works for FTD.com & big OGs . if same day is needed the new grocery stores can do a drop in..heck a driver can do a drop in.
So where is the value and future for me??
It is worse than having most of the site direct ship..it is now ALL OF THE SITE dropped shipped
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