the Bloomnet Selection Guide

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CHR said:
Not sure who all designed for it, but I know Cory Lonsert spent a lot of time working on the selection guide. (Haven't seen it yet.)
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Another of the designers was Jackie Lacey from South Carolina. I've watched his rise in the industry over the last several years, and it was my privilege to work in the design room with him last month at the SCFA convention. He's a great talent and a wonderful guy.

RWK, didn't you work back stage with him, maybe at Tommy's Wholesale, last year?
 
Carrieann said:
We just dropped bloomnet, one of our major problems was the wire ins being at THEIR prices and being way way too low. If I take their recipe and add it up with my pricing, sometimes there is a $20 difference.

So I guess my question really is if you get a wire in for one of those products at THEIR price, does it come close to match to what you would sell it for? Or do you care, do you just fill it anyway and loose money on the order?

In a whole I never really had a problem with their designs, for the most part I like them, and will agree that they are sellable. Although I did get tired of seeing pretty much the same design with a slightly different name. I mean how many Fields of Europe can you have??
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Carrieann,

I think Sher's post pretty much covered the answers to your questions, at least from my perspective they did.

One thing I'd like to add is that as much as we like to poke fun at the WS "cookie cutters", they do sell. They've collectively spent a boat load on marketing research for these products. This includes the design, the professional photography, the name and the description. Why not take advantage?

Some of the most successful florists around the world post here on FlowerChat, so when one of them speaks, I listen. If someone like Bloomz gives his opinion on the Bloomnet images, I will take from it what I can and maybe even apply it to my business.

Of course if a website's SEO suck, these images won't do it much good.

Sher said:
...and if my images were as professionally done like RC's...then I would use some of mine but sending across the country at least gives you a safe realm to travel with other florists interpretations of what you are asking for.
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This is an excellent point for shops with high outgoing volume.
 
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LJVF said:
Some of the most successful florists around the world post here on FlowerChat, so when one of them speaks, I listen. If someone like Bloomz gives his opinion on the Bloomnet images, I will take from it what I can and maybe even apply it to my business.
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And a hearty Amen to that!
 
I do agree that ws "cookie cutter" arrangements are very attractive and sellable. I think the reason florist poke fun at them is that we design so many of them we just get sick of them. But the customers don't see them even close to as much as we do, so to them they are just beautiful and if you look at them from a customers eye they are. So in that end I do agree 10000%

We are a large volume incoming shop so when we would get an order in that was way too low in $ (which was every order all day long) we would ask for more money, they cancel, send it back at the original price, we reject, they call, they cancel, they send it back at the original price, we reject, they call they get mad ask why we need so much more money, we explain it, sometimes we get it sometimes we don't.
So, to go through that all day long with multiple orders was very exhausting and just not worth it. Even to have a great selection guide.

Sorry if I offended anyone that was not my intent. I was also not disagreeing on the selection guide. I have not even seen the newest one. I do like most of their designs and they do sell. I am keeping the selection guide and pricing it out correctly.

I guess I am still sore with them on their pricing and blind eye to realistic pricing and delivery charges.
 
Carrieann said:
Sorry if I offended anyone that was not my intent. I was also not disagreeing on the selection guide. I have not even seen the newest one. I do like most of their designs and they do sell. I am keeping the selection guide and pricing it out correctly.

I guess I am still sore with them on their pricing and blind eye to realistic pricing and delivery charges.
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You didn't offend me, every shop needs to do what's best for them. :)
 
We just received the new Bloomlink styleguide. We didn't even know it was coming. Was anyone else surprised to get it? Is this one of those "you have no choice, you must keep and pay for it" deals?
We ordered and are waiting for the wedding guide which we really need. Thanks.
 
Good point, Terri. A friend recently told me how their incomings from 1-800 slowed to a trickle after rejecting the same 3 orders over and over again during M day. She said the company counted the multiple sends as separate orders so it dropped their ratio.

If you sign up for 1-800 to receive incomings, fill at their prices or lose your order volume.
 
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The online stuff is not what's really in the new selection guide. I believe it's more like a selection for florist to florist orders or over the counter. Do you have a friend in the industry that will let you look through the book?
terri
 
CHR said:
Good point, Terri. A friend recently told me how their incomings from 1-800 slowed to a trickle after rejecting the same 3 orders over and over again during M day. She said the company counted the multiple sends as separate orders so it dropped their ratio.

If you sign up for 1-800 to receive incomings, fill at their prices or lose your order volume.
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When you ask them for more money, there is a space to put in the reason why..we have never had one problem..if they cancel so be it. Never had them re-send unless it was the next day with more money. They have a customer service dept that is very responsive to your questions or any concerns you have..tell them about the duplicate resends and let them address that issue....and they do watch one of the OG's who is known for skimming..you can report them also when they want to do the "famous" customer not satisfied weeks after delivery..we have never not recieved the proper money on our orders but we communicate alot with all ws's..saves time later.
Sher
 
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terri said:
Carrieanne, just be aware that with the new algorithm system installed ,the more times you ask, the more your incoming orders decline.
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We were the only ones in our are with 1800 so we never saw any decrease in orders. I think the fact that we were the only shop in our area was the reason we would receive it over and over again after cancels or rejections.

They would even call us after a cancel and say they are trying to get this order filled and another florist is being difficult with them on the money. I would always laugh and ask which florist, sometimes they would tell me, Nelson's Flower Shop and I would say well thats where you called. They would be shocked and say well never mind I will call someone else. When I tell them there is no one else in our area they always say they will check that out for themselves. Now, if they would just look at who they were calling or sending the cancel order to in the first place this would never of been a problem.

I am starting to see that some of our major problems with them, all the fighting and getting orders back that they cancel were not something that happens to most shops but to us most likely because we were the only ones in our area and they were not checking the shop names or codes to be sure it was going to a different place.

Now, I know that they can also send orders through tele but the problem with that in our area is that again the closest shop to us with tele is 20 miles away. They do deliver to some of the same places we do, but not all.

Next place with 1800 is 50miles away and they do not deliver to any of the places we do.
 
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