Amen. And I would tell florists to take off their FTD sticker off their store door, because of what this consumer said. Well unless you want to brand your store as an FTD store that does poor quality.
I have about 3-5% of my customers local and non-local say "Please don't make it FTD". So once again I speak about a stigma in the community growing every day that people associate flowers with a commodity or also known as a cookie cutter design. Many people here have said, sell the emotion, that is the future, but I wonder if these florists here who agree with that statement still have their FTD stickers and do the generic commodity type designs?
I just read a book called, "
Who moved my Cheese?" ($3 on Ebay). It took me about an hour and a half to read and is 70 pages long with big font and a few pics. It's a parable about change and the fear of change. It talks about if you don't change, you become extinct, but has a few twists. It talks about waiting too long, will be that much harder to make the change. The book to me, like most of you, was a no-brainer, but helped me to remember to always re-define myself and my business. The cool thing is, the "cheese", in this book, can represent anything you want, weather it be spiritual, wanting to exercise more, relationships, etc... To me, and most of you, the cheese is seeing our business do better. I have a sister inlaw who is having a hard time making a decision on leaving her boy friend, I'm going to pass the book onto her in hopes to make a difference.
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