Don't know if you're looking for feedback, but I find the in-line advertising confusing. When I'm reading a post, I'm expecting all of the content to be relevant to the topic - clicking on a highlighted word, I expected a link to a site that had more info pertaining to the post. It was a pop up advertisement.
Is this something that goes away with a paid Flowerchat subscription?
We've tried to make sure the inline ads are clearly labelled as sponsored links. Hopefully, if the advertiser is willing to bid on the word (this is a type of PPC advertising) their ad and link will be reasonably relevant. Otherwise, it's a waste of money for the advertiser.
And yes, the inline ads go away with the upgraded membership.
Ryan