Turn your @(#*$^& machines on...

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I just scanned this thread and smiled. My office mgr and I have been trying to send out over 40 orders for one of our largest accounts.

This has taken all week because the areas of the country I am sending to do not have flower shops within 20-40 miles sometimes.

It is a real pain.

and no I can't give my customer the phone numbers of the flower shops because he wants us to do it. We are selling a service to him and his cattle company and he wants us to do the work, not his staff.

and no I just can't go through domestic re-trans because my customer expects these orders to be fullfilled, NO MISTAKES

Service is number 1.

I really don't understand why anyone would want to turn away business.

We are here to serve our fellow florists, customers and recipients.

The problem is with staffing not with the WS. just a thought ;)
 
and no I can't give my customer the phone numbers of the flower shops because he wants us to do it. We are selling a service to him and his cattle company and he wants us to do the work, not his staff.

and no I just can't go through domestic re-trans because my customer expects these orders to be fullfilled, NO MISTAKES

Service is number 1.

I really don't understand why anyone would want to turn away business.

We are here to serve our fellow florists, customers and recipients.

The problem is with staffing not with the WS. just a thought ;)

Huge ditto on all that one! :yourock:

If anyone wants to just give out phone numbers - give them mine! I'll do the work for them that they are too lazy to do.

$ervice (thanks Toto) :yourock:
 
Lets shed a little light on this subject.

Lets start by saying it's very slow as far as Christmas PAST, right. So less orders are flowing thru the broken down system. Other then the OG-WS orders to filling florists.

All thru the year not just holiday times, these filling florists or any WS florist wants or needs those incoming orders. They probably did not get them then, so why should they have extra help for a hope and prayer they will get them at holiday time. Everyone is running a leaner operation then ever before, so to expect everyone to be ready and waiting anymore is kind of foolish, IMHO.

The games are a changing right before our eyes. Next year will get even harder.

I believe Joe is right about under staffing, I also believe that fwac are few and far between, so it becomes a WS problem also. But not so much of a problem for the WS, they will just drop ship.
 
Somebody tell me please what percent of our annual business is holiday biz - I'm guessing way over half of it.

I'll be the contrarian here (as usual) and say that - if you're in this business and can't figure out how to staff up for holidays to handle customers needs, including incoming wires from florists - you need to get out of the biz.

Christmas and Mother's Day are wire holidays - this is not like asking for a delivery on 2PM on Valentine's Day going to a business.

Bothered by OG orders? Then gather your own damm orders and quit letting someone else do it for you then complaining about it.

OG orders don't bother me a bit - I triage them for skimming or know skimmers - then fill them like any other order. Because they beat me to the order is just an indicator I have to work harder to get them back.

opinions vary

and yes, Merrry Christmas!
 
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Cheers Bloomz !

I'm all for serving local customers for 100% dollars first. However, if you do any wire out orders expecting florists around the country for you, you must be available to fill orders as well.

I'm not talking about the FWOC sending a request for paperwhites at $30 on 12/24. I'm talking about those of us sending open orders like $65+ delivery for a Christmas Arrangement 12/21, 12/22, 12/23, or 12/24.

If you are not accepting wire ins, you're just a temporary SFO...
 
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I look at this way.....
WE ALL KNOW IT"S COMING>>>>>
WE ALL KNOW IT"S GOING TO GET BUSY>>>>>>
WE ALL KNOW THIS AND SHOULD BE READY FOR THEM!!!!!!!!
AFter this holiday I will start a thread on how we can make it easier for some shops!!!!!!!
Luc
 
Somebody tell me please what percent of our annual business is holiday biz - I'm guessing way over half of it.

I'll be the contrarian here (as usual) and say that - if you're in this business and can't figure out how to staff up for holidays to handle customers needs, including incoming wires from florists - you need to get out of the biz.

Christmas and Mother's Day are wire holidays - this is not like asking for a delivery on 2PM on Valentine's Day going to a business.

Bothered by OG orders? Then gather your own damm orders and quit letting someone else do it for you then complaining about it.

OG orders don't bother me a bit - I triage them for skimming or know skimmers - then fill them like any other order. Because they beat me to the order is just an indicator I have to work harder to get them back.

opinions vary

and yes, Merrry Christmas!

All holidays = 23.77% of year's total on average last ten years.

Didn't differ more than 3% from the years when we were the area's largest wire operation to the time when we filled no wires. Kinda surprised me. I'd have guessed that your 50% guess would have been closer to right during the big wire years.

While I mostly agree with you in principle, it looks like more and more florists are figuring out that they can't ratchet up staff and product costs for extra business which isn't going to give them enough profit to pay for it. And I can well understand that because I made that same decision a while back.

Show 'em the money and I'll betcha they'll do it. But you and I know you can't do that with the current broken system. So I guess what it is is what it will continue to be. Just like it has been for forever and ever. And we'll get to see the same old argument rehashed every year. It'll become a Christmas tradition kinda like watching that kid with the BB gun or something.

Christmas and Mother's Day and Valentine's Day WERE wire holidays. In my world, the wire orders have been MORE than replaced with REAL orders.

We've been calling out orders all day. Mostly avoiding wire florists, where possible, cause we don't want our REAL customer to have to get in line with a bunch of hurried up skimmer orders that somebody is filling. We've not had one single problem getting an order placed all day.

We've also been taking orders all day. Ran into a couple of interesting stories, too. One involved a customer's earlier attempt to place an order directly with an FTD florist in our area who had an answering machine announcing that they would be accepting no more phone orders until after December 25. Out of curiosity, I called the number and yep, she was right. That's what they were saying. Probably too busy filling all of those Merc orders or something to waste time on a REAL order.

The other involved a customer who, a week ago, had placed an order through a local Teleflora florist only to find out, after the fact, and after paying for delivery, that the florist was calling the recipient to come in and pick up her flowers. Strange, in that the recipient was only 3 miles from his shop and he has an employee living on the recipient's road who passes by said recipient's home going to and coming from work every day. Recipient didn't think much of that deal and refused to pick up the "gift". When the sender found out what was going on, the order was canceled and we were called. I've heard this same story many times over the years concerning this florist so I have no trouble believing it.

We got both of these orders. And, as usual, we've gotten a lot of orders direct from customers who first attempted to send through one of the wire services and couldn't get them delivered for whatever reason. That's good for my business. But I gotta wonder, as others have, how much damage this system and these idiots are doing to our industry and the tradition of sending flowers that it took so many years to establish.

Incidentally, MERRY CHRISTMAS to one of my favorite contrarions and everyone else from your local curmudgeon.
 
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Somebody tell me please what percent of our annual business is holiday biz - I'm guessing way over half of it.
Less than 20% here...Actually I'd prefer not to have the "holidays" but I've said that before...
 
I don't have a single customer lost to giving them the direct number for wire out orders. Customers are smart and they are tired of being screwed. They tell me time and time again that they really appreciate the "honestly" and that it really makes a difference to them. They want to spend $35 and the florist are listed at $40 + delivery they are getting direct numbers.

Even though you may say I am "giving revenue away from shop" I say BS. Because Its not mine. Its the shop that gets up early in the morning and picks out the best quality product at the market, creates a beautiful arrangement and hand deliveres it to the recipient. I don't need to play the game of getting 20% anymore and not one wire service deserves their 7% to 9% share anymore!

The best real advice that I give to my customers is. Call these florists up and ask them to go to our website. Ask them can they make what they see and what do they need to charge for it. And if the florist gives them a hard time about looking at my site I tell them to tell the florist piss off and give the next florist on the list a call. Oh yea and I do give them more then one number to call.

I had the pleasure today to hop in the Scion and make some late deliveres this evening. I drove all over Orange County and past many shops along the way. Most where empty with no customers and yet their lights where on and plenty of flowers were sitting out. To my surprise I saw some very well known shops completly gone out of business. I even saw some that use to send me orders back when we first took over in 2003 and they are just gone!! There is something wrong with the way shops are being run. Crappy customer service is the first thing that comes to mind. Poor quality product is also not far behind that. Take those two and add in discount flower arrangements through the WS its all over. But there is something more and I think its the lack of honesty and trust that are doing in this industry. Just being up front and taking the time to explain to the customer "this is how we work" and "this is what we can do". We have to put this back into the minds of our customers and we must give them a quality product. That is what I am doing and its going to take a long time to put it back into the consumers mind.
 
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Less than 20% here...Actually I'd prefer not to have the "holidays" but I've said that before...

we could easily do without.....
AGAIN....this is NOT a "wire service" issue.....it HAS to do with "trading orders', from my shop, to yours, and in reverse.
Shut off your "machines" and it's a one way street, so, when times are slower, who do you think is gonna get MY orders...the ones that "shut off"their machines, or those that accepted my orders??...just like WE DO!!
 
I don't have a single customer lost to giving them the direct number for wire out orders. Customers are smart and they are tired of being screwed. They tell me time and time again that they really appreciate the "honestly" and that it really makes a difference to them. They want to spend $35 and the florist are listed at $40 + delivery they are getting direct numbers.

Even though you may say I am "giving revenue away from shop" I say BS. Because Its not mine. Its the shop that gets up early in the morning and picks out the best quality product at the market, creates a beautiful arrangement and hand deliveres it to the recipient. I don't need to play the game of getting 20% anymore and not one wire service deserves their 7% to 9% share anymore!

The best real advice that I give to my customers is. Call these florists up and ask them to go to our website. Ask them can they make what they see and what do they need to charge for it. And if the florist gives them a hard time about looking at my site I tell them to tell the florist piss off and give the next florist on the list a call. Oh yea and I do give them more then one number to call.

I had the pleasure today to hop in the Scion and make some late deliveres this evening. I drove all over Orange County and past many shops along the way. Most where empty with no customers and yet their lights where on and plenty of flowers were sitting out. To my surprise I saw some very well known shops completly gone out of business. I even saw some that use to send me orders back when we first took over in 2003 and they are just gone!! There is something wrong with the way shops are being run. Crappy customer service is the first thing that comes to mind. Poor quality product is also not far behind that. Take those two and add in discount flower arrangements through the WS its all over. But there is something more and I think its the lack of honesty and trust that are doing in this industry. Just being up front and taking the time to explain to the customer "this is how we work" and "this is what we can do". We have to put this back into the minds of our customers and we must give them a quality product. That is what I am doing and its going to take a long time to put it back into the consumers mind.





I will also give a customer a phone number if I think what they want will be adversely affected by send ing through the wire. I also tell my customer up front what they will be paying for. If they want to spend 40.00, I tell them that there will be a locale delivery fee of 5.00 added and a service charge. I explain what the service charge is for and that I act as their agent for their flower order. I hardly ever get anyone that says they would rather go it alone. The customers that are real finicky and precise or don't have a lot to spend, I give a list of phone numbers for them to call....They seem to appreciate it...
 
This thread is certainly an indication of how all of you run your businesses!
Each of us wants and need that opportunity, we are at about 30% of our business at christmas, we once were 65% incoming...not any more and that business is going by the way side. I am able to finally give local service to MY local people, instead of them paying for the privilege for me to deliver to their neighbor.
We gear up and staff as we need, we give good service always, and thanks to each of you for your order, but when the other 4 shops in town (who are closed half the time) turned their machine off last night, then we have to make a business decision to shut it off and answer the phone, when some prettty unrealistic expectations, our inventory is low ( yes I carry the basics and some premium, but not 3 days before), I have already REF many of these people request, and they are asking me again...everyone has their issues.
Work to do YOUR best, thats all you can ask of YOURSELF!
Take care, and have a great day!
 
If they want to spend 40.00, I tell them that there will be a locale delivery fee of 5.00 added and a service charge. I explain what the service charge is for and that I act as their agent for their flower order..

Has your delivery fee ever been $5.00 ? In most markets it's not enough to cover the delivery. I guess it's better then plenty of senders.
 
My question is simply this.......Do you need the machines at all ?

When I was at the shop, I probably sent an order out on the machine......maybe 1 out of a 100...if that.
We got in a lot more on the machine than we sent by machine.

Yes, it takes a little more time to call the shop, to actually talk to someone there, to convey the thoughts, feeling, inferences of the customer in what they are wanting to send, and to spend an additional few seconds for a pleasant word or two or a bit of conversation about the holiday in general, or the weather, or other such pleasantry.

And On my end, I know beyond a shadow of a doubt, that my precious client order is going to be handled professionally, beautifully, and should there be a problem, then I know who I spoke with, and when, and can follow-up then.

I should clarify - I meant the Mercury and Dove sending systems, not your POS and main computer systems.
 
I think it has been pretty much a concensus here that wire business has dramatically decreased over the past several years. This year for me its a big reduction, mostly on the Inbound side. I am off somewhere around $20K plus from last year and even more in prior years.

my question...........

If our WS business has decreased so much, why would there be a need to turn the dove/merc machines off?

joe
 
Has your delivery fee ever been $5.00 ? In most markets it's not enough to cover the delivery. I guess it's better then plenty of senders.



Yes it was 5.00. I have not updated the delivery in my system in a while for WO. I feel better even sending any delivery because most do not send any....But I feel that the smaller arrangement positively need some sort of delivery added or it will be a complaint waiting to happen. Most florists don't even think about this when they sell a 25.00 kalechoe in their shop and send it out over the dove.....
 
my question...........

If our WS business has decreased so much, why would there be a need to turn the dove/merc machines off?

joe

I thought this was a rhetorical question about holidays in general. The only time we ever suspend is Valentines Day. If you can't handle your Christmas business, something is seriously wrong. Either you are not planning right, not staffing right or not buying right.
 
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