I too think we may have been able to learn something if this had been a real account...I doubt he would have told us anything of worth but we would never ever know running them off...I don't like what they do, and I whole heartedly understand the firing squad. My CFD accredidation cost me a whole lot of money, time and effort and for any other florist to ride those coattails is an abomination. However, our stick in the mud stance on these people have nothing I could learn from is hogwash..They market unbelievably, much of it is things we would never do, but just learning how the marketing works or getting a glimpse into other people's way of business can never hurt for expanding your knowledge..
When Goldfish was here and posting..I learned so much about marketing different ways because of things he said through a pizza businesses eyes and just applied it toward some parts of my business, not all of it works..but I learned that some of it could work...Fact of the matter is I learned and running successful money making businesses off as much as we may not like them, isn't in any of our best interest, especially if they become an active giving part of our community...and that is what I pay my 100.00 a year for...activity from all sources, sharing of info good and bad...