CHR hits it on the head
Friend CHR writes my mind ( That's Quakerese)
The problem today is too many arrangements are being offered by agents beyond the local florist's control. The efficiencies of scale aren't there anymore. In the sixties we offered 2or 3 of our own specials supported by local picturial advertising. We sold anywhere from 75 to 500 of each. This we could do profitably with special purchases and less skilled workers.
Today with wire services advertising 6 or so suggestions to the consumer and OG's promoting anything. It's hard to count on making more than 6 of any arrangement. Selling 30 of our own special will not justify the cost of local advertising.
Friend CHR writes my mind ( That's Quakerese)
The problem today is too many arrangements are being offered by agents beyond the local florist's control. The efficiencies of scale aren't there anymore. In the sixties we offered 2or 3 of our own specials supported by local picturial advertising. We sold anywhere from 75 to 500 of each. This we could do profitably with special purchases and less skilled workers.
Today with wire services advertising 6 or so suggestions to the consumer and OG's promoting anything. It's hard to count on making more than 6 of any arrangement. Selling 30 of our own special will not justify the cost of local advertising.