Now if the order said for second choice "as similar as possible" AND that's all the shop had to send, I say they did a pretty darn good job.
I'm 99.9% certain that WS fulfillment rules say subs must be of like colors to the original design.
Study after study have shown that when consumers respond to floral arrangements, the first element they perceive as 'right' or 'wrong' is color. The design style itself is secondary to color.
I can't think of a single florist who would sub (without permission from the buyer) a pink wedding bouquet or casket spray for a yellow one - and filling incomings is no different.
BTW, one of the reasons we finally stopped filling for OGs years ago is that we would follow proper procedures and get sub permission (container, flower varieties, etc) from OGs, but they would NEVER contact their customers. They would OK the subs and yet we would have a face angry buyers who expected the get exactly what they saw in the photo. (Those same buyers thought the OGs were actually flower shops in our city.)
My policy is that the colour and shape (design) of an arrangement is what gives the biggest impact, particularly for the sender looking at a picture.
An all pink arrangement is not a substitute for an all yellow one.
Agree 100%.
cell phone pictures are the bane of florists.
We love cell phone pictures. It's funny, I get at least a few sent to the shop each month with thank you notes.
If I didn't have the colour requested I would contact the sending florist to arrange an alternative or decline the order if needed. I will sub flowers/containers etc if I have to. I'm only a small shop and don't carry the widest choice in the world but I make it good quality stuff not lower grade flowers.
Johan, IMO your procedure is the professional way to handle subs.
In this day and age of distressed shops, unfortunately, some stores feel owed the orders regardless of whether they have the appropriate inventory to handle fulfillment, or not.
In the end, bad subs just costs them dollars, aggravation and local reputation.