Another HAPPY Teleflora Customer??

Teleflora picks florists with no experience or qualifications, w/s need to do a better background check before adding members. This is a funeral piece and most are one-sided anyways.
 
Wow! That is amazing. I cannot believe the filling shop send such a poorly designed arrangement with 12 roses for $200. They should have rejected the order because noone can fill the order for that money & stay in biz, however they could have made it look better than that by using some spray roses as filler....as well as adding more roses than 12. $200 for a doz roses is quite a fee! Makes you wonder who is designing flowers these days really....
 
First let me say that the design of the filled order was unacceptable. However, how many times have any of us had TF or FTD call and ask us if we could fill an order. We tell them that we do not have the flowers to fill it and they have said please do the best that you can with what you have? I do place at least some of the blame on TF as they do this sort of thing all the time. The filling florist should have declined if they could not fill to value but we all know that there are more shops out there that will jump on a $200 order if they can, then there are shops that would turn it down.

Jim
 
I counted about 15 roses in the design (use the term design loosely). If this shop was the only filling florist in the area they should have rung up TF and explained they could include roses but would have to put in other flowers to make up the value of this arrangement. Most customers in my experience are happy for adjustments to be made to designs as long as they are told prior. It is a very sad looking offering and if it had been me that had sent it I would have blown a fuse. The TF design looks onesided anyway it could have looked better t begin with if they had done that. The bow does look like an after thought. Even if it had had 30 roses in it as a front facing design it would have looked something like the original. I feel the blame rests entirely with the executing florist. As they didn't have to accept the order.
 
I could have gladly filled that order and made it awesome for $200. 48 50cm roses should not cost more than $30 or so. Even if they werent full large head roses I doubt the customer would be so outraged. The problem is that the picture is not even close. If they had at least put the 15 white roses and then packed it full of other white flowers then I'm sure that also wouldn't have generated such a big complaint. I think the customer would have probably liked something that, at the very least, was white and looked like $200. However I do think TF is to blame for having no standards for membership. I do love in the comments how a lot of the people seem knowledgeable about the best way to do things being to call a local florist.
 
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Is it just me, or should florists stay away from anything less than 60cm? We sell nothing less than 80's...

Maybe wrong?
 
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In this case Mark, I think it is you. A good bit of my daily work uses 50 and 60 cm roses. Plus, a good many varieties sold aren't available in lengths longer than 60cm tops.....even some the gorgeous Eufloria Roses aren't available in stem lengths over 60 cm. Let's not forget, Roses have a charm all their own. No other flower comes close. All the flower songs on the charts talk about roses, you see people talking about roses on tv. As far as I know, only two books ( non-floral related ) specifically talk about flowers other than roses - one is the bible ( Where it refers to God clothing the earth in the 'lilies of the fields" ) and the other is Shakespeare who wrote in his play Midsummer Nights Dreams " The fairer flowers o'er the land are our carnations"
A good many of my in-house recipes feature roses. Look at Randy's operation......Surely all the rose specials he gets aren't limted to just 80 cm's and longer.
 
Ok ya got me, my bad, I was referring to "roses arranged"(as in a dz) ... Yes I too use shorter, David Austins and others... But dang, my sprays are 50's :)
 
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Yes, For a pretty arrangement of just roses, nothing beats gorgeous 80 cm roses. Even so, going back to the contest we had on FC a couple of years ago......How many of those rose arrangements used just 80 cm's - If you had an 80 cm and you cut it to 6 inches to use in a short mass cluster.....You would CRINGE at cutting such a gorgeous flower.
For those who have not yet seen it, In the Flower Chat Gallery is a section that features arrangements of just a dozen roses, Go to there for some creativity....Perhaps Mark can give us the link since I am not sure how to do that right?
 
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BOSS said:
Is it just me, or should florists stay away from anything less than 60cm? We sell nothing less than 80's...

Maybe wrong?
Click to expand...

Maybe having only 80 cm makes sense for you and your customer base, but I don't think that's practical for the majority of florists out there. As Ricky pointed out, roses look good in many designs and it makes no sense for us to pay for long stem length if we're just going to be cutting it off! We sell many more of our 50cm roses now then we do long stems. Back when we started carrying 50 cm dozen rose bouquets we sold just a few of them and many, many more single long stems (or long stem dozens). That was about 5 years ago and now those numbers have flipped. We gave our customers the choice (and still do) and they have spoken loud and clear: they prefer the less expensive, shorter stem (but still high quality) rose over the more expensive long stems by far. And I'm sure that many, many more of our customers are enjoying beautiful roses in their homes on a regular basis compared to 5 years ago!

If many florists are only carrying 60 cm and longer, I can see why they would be unable to fill that TEL order for the amount given. Don't get me wrong, I'm not saying either way is right or wrong-each florist has to do what works for them. It does point out, though, the inherent difficulties in making the current wire service model work. It's one of the many reasons I believe it to be obsolete. There are too many different "florist" retail outlets to expect the cookie cutter approach to work. Maybe, twenty years ago, the majority of wire service members were more homogenous and had similar pricing structures (as well as access to similar varieties of flowers). Not true anymore. As if I have to tell you that!
 
Kind of along the same train of thought.... do you think there is any difference in quality based on stem length? Does the consumer?

What rubs me wrong... I know of florists selling dozens at the same price I do, and paying less than half the price, cuz they send out 40-50's for "long stem"...
 
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here my 50 and 60 are about the same price. 40's i can get if i pre order and yes the heads are smaller .

I normally have 60 in the store as the head size is great... but does it drive anyone else nuts that in a 60 bunch they are not all 60 .. thats the max. then there is that row below thats what?? 6 cm shorter?
 
BOSS said:
Kind of along the same train of thought.... do you think there is any difference in quality based on stem length? Does the consumer?

What rubs me wrong... I know of florists selling dozens at the same price I do, and paying less than half the price, cuz they send out 40-50's for "long stem"...
Click to expand...

This is a HUGE question.

There is only a certain portion of my customers who actually ASK for long-stemmed roses. (my standing order is 70cm) and I seldom buy shorter ones unless I have a specific use for them.

Like Sandy, my long-stemmed sales have dramatically decreased over the past four or five years. I have not chosen to replace those sales with shorter stems of roses. Instead, I went to a larger variety of other fresh cuts and doubled up on ready to go designs.

I should add that I moved my shop one block four years ago. It really changed the clientele. Weird but true.
 
BOSS said:
Kind of along the same train of thought.... do you think there is any difference in quality based on stem length? Does the consumer?

What rubs me wrong... I know of florists selling dozens at the same price I do, and paying less than half the price, cuz they send out 40-50's for "long stem"...
Click to expand...


We buy 60/70s exclusively unless i have a direct need for something else. There is a definite difference in size between a 50 and a 60, but I have found that the farm they come from has a much larger impact on the size than the length. Our farm has gorgeous big-headed roses. I see no reason to go bigger than 60s for us because our clients love our roses, and another 20cm would make them hellacious to deliver.

to answer your question though, I think a customer could tell a difference if you put them side by side, but most just have gut reactions to the flowers (and the price).
 
I guess it just depends on your market, I use mostly 40's (60's are what I call long stem, 50's are not long!) because we do a lot of cubes and smaller arrangements and people love them and ask for them specifically. Mine run .65 pretty consistantly all year, though sometimes a little cheaper. My favorite are the sisapamba open cut, but I can't always get them in, but they have much bigger heads than the normal 40's. I have to say I don't think the arrangement was really priced that badly because like sarah said their really isn't that much in product and honestly would that simple arrangement really take any of us any longer than 15 minutes (and that would be with a phone call somewhere in there), it's big, but such an easy design you don't have to think, and thinking takes time. I think the florist totally ripped off the customer, it did not have the same look or value. Even if you cut down a little on the number of roses, it could have been easily made to be the same look for the price given (which the florist did not do).
 
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BOSS said:
Is it just me, or should florists stay away from anything less than 60cm? We sell nothing less than 80's...

Maybe wrong?
Click to expand...
70's & 80's here, and YES, it's a crime to use 40's & 50's as "long stem"......
 
we are way off topic here.......the "seller" of these flower orders are to blame......the filler of these orders are "stupid" to accept such nonsenses, and THEN attempt to deflect blame......this HAS to stop!
 
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