Isn't semi-standard belief up in here that incoming is poison?
Not from me. Delivering BBrooks incomings are like 'the old days' when shops could rotate in-house inventory and deliver signature designs instead of by-the-recipe, proprietary container, cookie cutter arrangements that could have come from almost anywhere.
Incomings really worked for us as promotional tools in those days since we could distinguish our work from other shops. We picked up some great accounts. But with most WS orders being controlled now by OGs, the opportunities to stand out by filling incomings, became fewer and fewer.
incoming has been analyzed, but not outgoing - which is a profit center to many of us.
Outgoings were mentioned
here.
Again lets look at the $400 order with a $25 delivery. Sending florist sends it at 16 pct of $400 plus $25 (receives $64 in commission), but BB resends it for 20 pct of $425.
The florist would receive the $25 delivery charge only within the BBrooks network, since members can display their own fees to service an area. An order sent through the cross-service (non-BB) is a flat $10 delivery charge - which is higher than standard WS rates ( $7 for TF, $5-7 for FTD, $5-7 for 1-800) so that order would be placed for $410.
With profit in mind, the sending florist should choose TF or FTD because they will receive the most revenue using those two vs BB.
You guys forgot one other important and costly aspect of TF & FTD. To be displayed in the online database as a florist serving each zip code, or display a toll-free number, or including an expanded listing of services, a florist must pay $8/mo through TF per zip served. Not sure about FTD, but it's certainly not free.
In our case, with 7 zips in our town alone, and more than 30 in our immediate service area, the annual cost would be another $3,000. How many more orders does a shop need to fill to cover those fees, too?
BBrooks includes all that as a basic member service.
Bloomz said:
Is $3-4 "extra" ($4.20 on a $425 order? Seriously?) for the filler gonna make or break that deal?
This is my last post on this topic. If you guys want to continue to pick apart each aspect of B Brooks and
ignore the totality of the benefits cited (and this is the third, lengthy thread by the 3 same guys, so it's obvious nothing any of us can say to satisfy you three), you're on your own.
BBrooks is a very fine organization with integrity at its core. I and others choose to align our companies with a service that reflects our business goals and meets our needs - and they do this while maintaining honest business practices for
all members to best help serve flower buying consumers.
