Florist' Wake-up Call

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I'm glad to see my friend Erlene has been listed...this is good....
It will be a new day and age.........I have hopes :)
 
gen message

Gilliland said:
Can anyone tell me how I could contact a very large number of FTD members, short of hand writing names and address out ot the directory?

I have not yet begun to fight.........
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Start sending out gen messages over merc till they catch you. Or you used to be able to slim cast but I doubt they will let you do that either. Its worth a try.
Hal
 
gr8vet said:
Or you used to be able to slim cast but I doubt they will let you do that either. Its worth a try.
Hal
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Been there, tried that... they reserve the right to edit, or disallow content...

And since this is not in their best interest they won;t do it.

Adding it to the tag line of all outgoing orders and messages goes thru. Another thing is to contact your local or state floral association and explain the whole thing to them.

State associations will be hesitant at first, simply from the fact that they have for years relied on the wire services for some of their support, but once you explain that they are basically taking bribes to remain quiet on the subject they seem to pay attention.

In fact in my area, after several efforts, folks are now talking about forming our own order transmission network like in the old days, where we send outside the wire services and pay each other directly, something I must say I was suprised by, because I never mentioned this idea to anyone locally.
 
Mas Direct

BOSS said:
Been there, tried that... they reserve the right to edit,
In fact in my area, after several efforts, folks are now talking about forming our own order transmission network like in the old days, where we send outside the wire services and pay each other directly, something I must say I was suprised by, because I never mentioned this idea to anyone locally.
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MAS DIRECT LOOKING BETTER EVERY MINUTE
 
With systems like Mas, and

Mas Direct, you CAN easliy do business without a wire service!!
If enough REAL FLORISTS use the money they are paying NOW to the WS's and upgrade to MAS, there would be no difference in costs, and plus you'd be armed with modern warfare technology
 
One other thing

Having just recieved an email, from someone that will remain anonymos, but that is known to ALL... don;t ask, won;t tell...

Basically it confirmed my question to him yesterday... FTD's latest move of partnering with Walmart signifies their choice of business model. That choice being that they have made a concious (if that word applies to them) decission to go after consumer direct sales instead of the florists. This will continue.

The ONLY RECOURSE is to begin to make changes in your business NOW, that will allow you at some point to remove the parasite from your order flow. It's time to look at all the alternatives, like MAS, FSI, ETFA, IFA and everyone, and anyone besides TFDT.

If you think you are making money on the inbound side filling non-florist generated orders, I will BET I can prove you are wrong, what have you got to lose, it'll only cost you a plane ticket...

FTD's whole game plan has been to put on a happy face for the stock market, who knew it would be smiley from Wally-World.... they are basically reducing florists that fill for them to suedo-franchises with out any benefit that comes witha franchise...

Now there is the pleasure of filling for the worlds largest conglomerate and biggest discounter...ain;t that special....Wake up America!
 
I agree with Flowerknife+us

Why waite for June START TODAY NO more cloaked dotcon orders. and spread the word
 
Most Hated Retailer Is Wal-mart

FTD has whored the brand..........Wal-Mart's business plan has always been to eliminate the Mom and Pops of America and I cannot believe that MS would buy into this.I understand that he needs to beef up the numbers for the stock but this is really sickening. Really makes Bob look good.
The really sad part is that with a bad economy most florist cannot walk away from the money they get from ws....most do not understand that if incomings are the only or the major source of business that they are merely doing the money exchange thing.
My understanding from past conversation at DG is that is that Walmart will not be getting 20% ..........the full dot com price will be sent to the florist......but how long will Walmart agree to those terms. So sad to see us aligned with a discount house instead of something of quality.........what were they thinking.
 
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steve said:
No E mail received here yet and normally I do receive their updates.
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From someone in the "know" that is no longer in the "drivers seat"
 
Sher said:
the full dot com price will be sent to the florist......but how long will Walmart agree to those terms.
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Less the 27% of course... Walmart will stick with this, remember they make their money on very slim margins "Everyday"... as to agreeing to the terms, I do not think they care, it is only to help them fulfill their same day orders, the rest will continue to be shipped...


Sher said:
So sad to see us aligned with a discount house instead of something of quality.........what were they thinking.
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Second part first.... they were not thinking...and IMHO have not been for some time...

As to "aligining" with US... not in MY store...I stopped the filling yesterday as you read, and the Logo's came down today...they'll be off the vans as soon as the weather permits...

Wanna bet they'll still be able to find another way to suprise us yet again? Han, never mind, nothing they do suprises me these days...sad to say!
 
I'm making a personal committment to write to the shops we know best and deal with the most in Canada, before the end of February. I will be encouraging a move to independence starting with the MAS Direct system. Every shop can afford this, and most can't afford not to. The sooner we build a quality network with members across the country that is based on independent modern technology and facilitates shop-to-shop sending (CC, invoice, whatever!) the less power FTD & TF will have here.

I am committed to writing to at least 80 florists by the end of this month. Anyone else care to join me? Promote MAS Direct, FlowerChat.com, IFA if that's your thing - anything to generate some awareness in those who don't know.

Ryan
 
nO OFFENSE

I'd be interested but only after MAS eliminates it's major OG'S.....think that is in the future? And please do not take my head off but they have some pretty big guys using their system so how does that make it any better than being tied to a WS. What are you going to do when you get orders from them? Just a question guys....
 
Infinite said:
I am committed to writing to at least 80 florists by the end of this month. Anyone else care to join me? Promote MAS Direct, FlowerChat.com, IFA if that's your thing - anything to generate some awareness in those who don't know.

Ryan
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I'm with ya Brother!!! Already working it with flyers thru a wholesaler... but the letter thing is next! I have thru email had some success with other florists locally, and I am pretty sure I will speak at a meeting in March...

along the lines of the other stuff you mentioned Ryan, I concur... it is becoming more and more obvious that independence is the ONLY way to go, based on a "florist built-florist owned" model...
 
Sher said:
I'd be interested but only after MAS eliminates it's major OG'S.....think that is in the future? And please do not take my head off but they have some pretty big guys using their system so how does that make it any better than being tied to a WS. What are you going to do when you get orders from them? Just a question guys....
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Far as I kow, MAS can be sent to not recieve orders from specific senders ?? Hal ??
 
No elimination

Sher said:
I'd be interested but only after MAS eliminates it's major OG'S.....think that is in the future? And please do not take my head off but they have some pretty big guys using their system so how does that make it any better than being tied to a WS. What are you going to do when you get orders from them? Just a question guys....
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Sorry Sher we have no pure OG's . Everyone of our users are affiliated or own a retail florist. I know we can debate this all day. As I stated before a few weeks ago in an earlier post...WE WILL ONLY SUPPORT A REAL RETAIL FLORIST and have turned down 3 Pure OG's in last 60 days. We are currently revising some of our send and recieve MAS Direct options so individual florists can make there own choices. Thats the luxery of being independant. Its going to take time however I can assure you that MAS is and will be a force to be reconded with for communication between independant retail florists.
 
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MAS & FTD - Compatible Business Partners?

gr8vet said:
MAS DIRECT LOOKING BETTER EVERY MINUTE
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Hi Hal! A few questions: If FTD is so despised, why are so many MAS users part of FTD? Do you foresee an exodus of MAS users from FTD? Should we convert our FTD technology to MAS technology (just kidding, I know your answer - and the fact remains that one day we may!)
 
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Frank said:
Hi Hal! A question: If FTD is so despised, why are so many MAS users part of FTD?
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Not Hal...but... Almost every one of the MAS users were members of FTD long before MAS hit the market...

Today some MAS users are not members of FTD or Teleflora, and I would venture a guess, that over the next many months this will be the growing trend.
 
MAS and FTD

Frank said:
Hi Hal! A few questions: If FTD is so despised, why are so many MAS users part of FTD? Do you foresee an exodus of MAS users from FTD? Should we convert our FTD technology to MAS technology (just kidding, I know your answer - and the fact remains that one day we may!)
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I must admit FTD has been very supportive of MAS and their users. That does not mean that our users are happy with the direction FTD is going. I cannot speak for them. I was a long standing FTD only member only to switch to TF for other reasons that are history and water under the bridge.I eventually came back to FTD just because TF would not allow me to change technology (switched to MAS)and send over DOVE. FTD I think, truely believes that florists should have a choice, being able to send FTD over MAS Technology just proves that theory.
Frank we don't have all the answers, however we have some pretty darn smart flowershop operators, and thats the reason for our success. NOW FOR YOU !!
I have you scheduled for March 15th conversion....After Mark ..
I hope I answered your questions.
Hal
 
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