Sure -
The US 'directories of florists' available through data providers are notorious for being riddled with bad data. Part of the problems come from the failure to keep up with shop openings and closings, part are due to miscategorizatrions (like garden centers and supermarkets) and part come from companies that list themselves with local sounding names, phony local addresses and just forward phone calls to affiliate marketers.
Hence why we joined flower chat! We are more than aware of what is happening within the industry and that is why we are doing what we are doing. We have been trying to find real florists through all sorts of directories etc and know only too well that some we have checked, double checked and checked again may not even be real,(have not contacted them yet though either), and find it insanely frustrating! No I do not take offence to this either as I'm sure you have seen more than enough rubbish out there claiming to be real. We here in lil old NZ have our own ogs too that are at the top of the web and the yellow pages, not to mention all the directories they can find too! The problem is (I believe) is that most of the directories out ther are owned by web designers/someone wanting to make a quick buck. They don't care who is on their directory, they just have a business to run....the more the merrier, or they are perhaps ignorant to what is happening in the industry and like any other 'joe bloggs' may not realise the site/number listed is infact a scam.
We just want to bring back some integrity to our industry and help those that are trying to make an honest living in an industry we are all extremely passionate about.
Thank you for your feedback much appreciated.