Well, A few days ago I spoke with an employee of Aurora Colorado's local newspaper, the Aurora Sentinel. She was kind enought to have a reporter call me back and this is what showed up on-line tonight and should be in the paper version tomorrow morning. It doesn't have as many details as I hoped but it's a good start. The reporter I spoke with also told me that channel 7 news in Denver picked up on the story and they will be contacting me to do a TV version of this story! I encourage everyone to call your local news paper and see what they can do. I am no longer a FTD member and if Teleflora sees this they will probably give me the boot, but that's OK with me. Here's the story! Thanks Mike Fehringer/AKA BUZZ
Bogus bouquet scams deliver sharp sting to floral shoppers
HTTP://www.aurorasentinel.com/main.asp?SectionID=13&subsectionID=13&articleID=14753
Web Posted 12/6/2006 1:17:00 PM
By Boyd Fletcher ,
[email protected]
Article :
Ray Fahey thought he ordered an expensive, $180 flower and candy arrangement for his wife from a reputable telephone flower delivery company.
But when the tiny vase and dime-store candy arrived at his Denver home as a way to say "I love you," Fahey knew something went wrong.
"Bottom line, this just was a scam," he said. "I paid 100 extra bucks for something that didn't get delivered."
Fahey thought he had been connected to 1-800-flowers through directory assistance on his cell phone, but what he had actually been connected to was one of many flower-businesses taking advantage of consumers, according to local flower store owners.
Local flower shops are getting a bad rap because customers aren't getting what they thought they paid for.
"Local florists are getting screwed by these people," said Lynne Hamilton who owns Aurora's oldest flower shop, the House of Flowers on East Colfax. "If you look in the phone book, there are full page ads with them."
According to the Federal Trade Commission, more and more flower shops nationwide are seeing an increase in customers who walk away feeling scammed and ripped off.
These companies set up websites, phone numbers and print ads that contain prices for bouquets, while advertising as a third-party for local flower shops.
Customers think they are ordering from a legitimate business that will contact the local flower shop for them, when in reality it is nothing more than a phone number and a web page.
For a fee or percentage, they pass it along to a legitimate third-party such as FTD.com or Teleflora.com who then charges a service fee out of the remaining funds - leaving the customer with much less than what they thought they were paying for.
"The consumers have no idea this is going on," said Mike Fehringer, owner of the Bloom'in Bee flower shop in Aurora.
Fehringer says he has seen the problem of "fake florists" more frequently, and has often had to deal with angry and confused customers.
Given that the U.S. florist industry employs more than 200,000 people and pumps more than $4 billion a year into the economy, the lure to skim money is great, industry experts say.
Fehringer said this is a scam that often works out because the person sending the flowers never sees the bouquet.
"And when you call someone and ask them how the flowers were, most people are going to be polite and say they were beautiful - even if they seem a bit cheesey," he said.
He said while Teleflora and FTD have regulations to protect consumers against fly-by-night flower outfits, they don't try hard to prevent it from happening.
"They allow fake florists to join their network," he said. "What they do is look the other way when people set up a scheme like this because (Teleflora.com and FTD.com) make so much money off of it."
Representatives from Teleflora and FTD did not return calls for this story.
Fehringer says it has come to the point where he is able to recognize the scammer orders and has begun refusing them.
Hamilton said she hasn't seen many scammer orders come through her shop, but she hears about it often as an industry problem.
She says the best way to assure you get your money's worth is to simply pick up the phone and find a local florist.
Fehringer reports problem websites to an industry watchdog, floristdetective.com, and urges customers to be smart about their orders and to check the website to make sure they are dealing with a reputable company.
He also has some advice for consumers. For example, if a customer suspects a service they are dealing with to not be legitimate, he said the first thing you can do is ask for a physical address or look for one on the website. If there isn't one, Fehringer says to move on.
But most importantly, he says customers should just take a few extra minutes and do some searching around.
"These days, with the Internet, there is no reason people can't search for a flower shop in whatever state or city they are in and find a real florist," he said.