I certainly will not defend our name or apoligize for it. The reality is it is simply a name, what any individual reads into it is their choice. There is no conspiracy to "trick" the consumer into believing our product is fresher than yours. For one thing I have no idea how our competitors purchase their product.
The origin of the name is pretty straight forward, 20 years ago when the vast majority of retail florists were buying their product from the local wholesaler the founder of our company went straight to the growers, thus cutting out the middle man. The original reason for this was pretty simple, reduce the cost and pass the saving directly to the consumer. No mystery and it worked pretty well as we launched $9.99 dozen roses into Canada.
As an added bonus our product tended to be fresher than what was available on the market at the time as we had in affect cut the time in transit between grower and retailer by 2/3's in some cases.
So "Grower Direct"
