Bigted said:
As a relatively new florist, I don't agree with the concept of refusing orders from OGs and W/S just for principle. It's getting to the point where "wire service free" is some sort of badge of honor.
Don't get me wrong. I think that the things happening at FTD will cause permanent damage to our industry, and that skimming by OGs has the same potential. But, let's get real. Without wire services, this industry model doesn't work. And, since the internet is such a cheap, global advertising device, someone is going to take advantage of it.
For me, the business model says don't take orders that cause me to lose money, and don't take orders from places that I believe are skimming or scamming the customer. This model works pretty well for us. I'm really surprised that more florists don't follow a model like that, because the wire services and the OGs aren't going away, and I seriously doubt if they are going to wake up tomorrow and "see the error of their ways"
While I see your logic in the concept you have, I think you need to realize that many shops have been burned SOOO badly by OG's that they choose to just refuse any and all orders from OG's. And for example, with FTD, you can choose not to receive any .COM orders. It's not about being "wire service free", it's more like being 'OG-Skimmer' free!
We have a sim. model as you: accept the order as long as we don't lose money - which is a hard thing to do. Some OG's are so smug about their orders, they CLEARLY send the order through under valued or with no delivery charge what so ever, and KNOW that there is some sucker-florist who will fill it. If refused, they'll just keep forwarding it on till someone takes the bait. If you do what Knife & W. do, then you eliminate the need for even evaluating that order. However, we are in a major-market, with lots of inbound traffic. Especially during the major holidays, we move a TON of codified product (but, NOT as much in years past...another topic for another thread...). We choose to fill orders as long as they meet OUR min. order dollar, and include a DEFINABLE delivery charge. During those busy holidays, the orders are rejected/refused upon arrival if not enough $ is given. With our system, it takes just seconds to do so.
One thing I destest is an order from ANYONE (florist, OG, etc.) that sends us an order for a "nice vase arr." for $35 total and says the delivery is included. WELL...question for you: how much did the SENDER expect to send with regards to the flowers? How much did you allocate for delivery? HMMMM??? (and NO, you can't ASSUME the delivery is $5.00 - remember, when you ASSUME, you make an ARSE out of U and ME...) If you send me a $35 order for a vase arr, after delivery, you are going to get a vase for 26 bucks. Is THAT what your customer ordered? If so, fine. A Dynasty bouquet vase is on the way. Plants - another subject, because in GENERAL, you have more room to move on a generic "Green Plant" order. Fruit and Gourmets - same, BUT, you need to pay attention to the florists minimums. If you don't list one, then you SHOULD be able to fill it for whatever is given to you, yes? (ohhh...did I just open a can of worms there - codified minimums??? Opps....)
Sorry for the ramble... [stepping off my soapbox now...]
I have a sinus headache, so sharing the pain with SHER today... (sorry about the tooth, Sherry-Berry...I have some string if you have a door-knob!)
- H