Ladies -
It's not that florists here at FC don't care. I perceive us as falling into four basic groups:
1) Old timers with a sense of fairness to consumers and fellow florists. Don't ask or expect another florist to do what you wouldn't do. Don't lie, don't cheat, don't steal, don't promise things you can't deliver. In short, pretend like it's 'business as usual' circa 1990.
2) The 'If I can make money at it and it's legal' then what's the problem?' group. They have business ethics and have recognized that selling is far more profitable than filling. In fact, they recognize filling as a losing proposition and have decided to stop or highly curtail handling incomings at all. From a strictly financial standpoint, this group actually makes the most business sense. They think many members of Group #1 aren't really on top the game yet, but they still want them to fill their orders to perfection with top quality flowers, exceptional customer service and a prompt delivery confirmation.
3) The filling shops that take nearly any and every incoming order regardless of value or potential profitability, including the orders refused by Group #1. Many are unaware of or don't care about dOGs or SFOs. Some tell themselves how great it is to be busy filling incomings right up until the day they close their doors. How many times have we seen that here?
4) The 'I don't need a wire service' group that refuses to participate in the traditional FTD-TF-BloomNet system. Today, they might be the least frustrated, most sane group in FlowerChat. :>
Group #1 has no recourse (except refusal - which actually costs them money) when a Group #2 florist sends an order. The order will eventually end up somewhere in Group #3 and there's no convincing those stores that filling such an order can be unhealthy for their business. Some could care less about the industry in general, some just take the orders to rotate out product, and others don't understand the mathematics of incoming orders in specific.
Group #4 shrugs at these conversations wondering why anyone would give another florist's a 30%+ discount and wouldn't do the same for their very best customers.
There's no longer any shock value to any of this... more just quiet resignation that market distortions enabled by wire services make commerce more difficult for companies in Group #1.
Group #2 gets financially stronger and group #3 gets replaced with new, optimistic, business-challenged florists every few years. And so it goes....