I hope this post doesn't come off as too controversial.. but a few thoughts.
My husband's a wedding photographer - and a @@@@ good one, I've got to say. Yes, he's good technically - he's a big nerd who knows SO much about settings, lighting, etc etc etc.. but you know what makes him stand out? The way he relates to the clients, his ability to set them at ease, etc. If you saw the photos in the "guestbook" images I posted in the "the big day is almost here" thread, you'll know what I mean.
His industry is having a major problem with what new technology is bringing. I haven't seen any common names for it, but they're basically the basement bettys of the photographic world - someone plunks some cash down on a camera (cheaper every day!), and suddenly, they're a wedding photographer. I keep an eye out on some forums every once in awhile, and the similarities between that and basement betties are astounding - the disappointed brides, people upset that these new photographers haven't "paid their dues".. people joining because it "looks like fun", or that they think they'll make a lot of money with little work (ha!)... and no real technical knowledge. "What is an F stop?" is shockingly similar to "why did my roses wilt?", ya know?
The thing is, his industry deals with it in a totally different way. I don't know if this will help or not, but I'll post in the hopes it does.
Yes, there is a LOT of @@@@@ing about it.. but there are a lot of other views that come into play across the board:
- Many people are almost glad to see these people take cheap/problem/etc brides off their hands. The pros would rather deal with the brides that want GOOD work, and will pay the $2500+, rather than even CONSIDER trusting it to a $500 photographer.
- Many people that have been around have pointed out that it's cyclical. I'm assuming it's the same way for flowers.. as it seems to be with all other aspects of weddings - You'll go through a period of "decadence", no expenses spared, etc... then the DIY/Uncle Bob's Camera... then it comes around again.
- Many photographers are of the opinion that for every wedding a $500 photographer does/screws up, they have ALL that brides' friends and family learning from her mistake. THIS ONE IS KEY. The most common comment from a DIY bride after the wedding seems to be "I didn't have any time to enjoy my day". Ya think many of her friends will do the same? Same with the "I wish I'd spent a bit more on photography and gotten a DECENT photographer!"
- Kind of an extension to that one.. have you SEEN some of the basement betty arrangements? Felicity will be grinning right now.. but seriously. I can't think of a better advertisement to spend more $$ on a PRO! These guys are advertising for us!! I love when a bride somes to me and tells me about the awful basement betty story her friend went through, that scared her into finding someone good.
- This one here is also important. There's an acknowledgement in the photography industry that you can be a medicore photographer, and thrive.. but the best photographer in the country and FAIL.. that the photography itself comes secondary to the BUSINESS.. much as they hate that fact, they acknowledge it. To be a successful florist, you have to be a good BUSINESS PERSON. How many basement bettys are? I'd say starting out without the permits, insurance, licensing, taxes, etc.. doesn't really start you off on a good foot. B&M/Legit event florists have this as a benefit. Unprofessional sites, sketchy practices, unpro portfolios.. it can't compete with Nice ads, nice photos, pro sites, ADVERTISING, happy customers, etc etc. Basement Bettys attract basement CLIENTS.
- There's a very complicated theory about clients, their budgets, expectations, "class", etc. I wouldn't really be able to paraphrase it well here, but it's pretty sound, I think. Basically, the idea is that there are 3 main types of brides: "Budget", "Average", and "Upper End". Name any of these whatever you want - I don't remember what they were called in this series of posts I'm talking about! Basically.. when the market is flooded with "budget" providers, it elevates the price/expectation of the levels above them.. and is actually a good thing. There are always more people willing to pay a decent price for good quality than there are those who want to pay as cheap as possible for dubious quality. Most people fall in that "mid price-good quality range, then less in the cheap group.. and about the same-ish in the "extravagent" range. It ends up that people in the mid-high range should be happy about not being in the cheap range. If anyone's interested, I could look it up again and explain it better.
- A thought/idea is just that. I realize that, do you? I'm not altogether too worried about what I post here, because even if someone copies it... it's all in the IMPLEMENTATION. No matter WHAT they "learn" here.. I don't really see it as harming those of us who know what we're doing. I can show you guys what I did with my dyed rose experiments, for instance.. but I doubt many people who don't know much about floral water uptake, etc would really be able to replicate it. I can give you guys the basics, you can run with it if you want, and really.. I don't really care if one of you in texas or ohio go and do something I'm doing, ya know? We may post marketting ideas, but really.. not much of what gets posted here is really all that relevant to BBs.
- One last thought, because I have work to do. MOST of my business - and I'm assuming B&M.. comes from word of mouth referrals. Whether from happy clients or other wedding vendors.. I network my ass off. The recommendation of a trusted, well known vendor is priceless, especially where we're a little lower down on the food chain than, say, venue/photographer/caterer. Can you honestly see legit vendors out there of ANY type - aiming for the higher paying clientele - telling ANY bride "hey, I know this chick that works out of her house for next to nothing.. you should go for her"? HELL NO.
I'm talking weddings and events here, because really, that's all they'll try to compete with you on. I'm really starting to see that basement bettys save me time and hassle, and do a pretty good job of educating brides about REAL florists.. however unintentionally. I personally hate dealing with "I only have $300 to spend". I much, much prefer "This is what I want.. let's brainstorm!... massive exchange of ideas..then done. Stimulating, lets me spread my wings a bit.. Why not have BBs weed out the brides with the mind that price is #1? I don't want to compete for the lowest bid. I want brides that ALSO want to spread their wings a bit!
Hope I didn't offend the regulars here!