Doug, here we go again.
I highlighted the statement to demonstrate WITHOUT PREJUDICE, where this comes from and why. Clearly the measure is driven by the order gatherers. If it were not, the email would go directly from the florist to the customer.
I fully appreciate that this is a customer service issue. My point is that the florist is now forced to just mark items delivered even when they are not, or risk penalties. What sort of service is that?
The reality is that these orders are fraught with mistakes. Every time a consumer places an order online, without florist guidance, there are mistakes, sometimes big mistakes that need to be rectified. One florist spent the better part of a week getting flowers into the hands they were meant for. Wrong name, wrong address, etc.
Yowser, If I only read your posting and didn't know any better I would assume one of two things that the internet was far too diifficult a tool to be used for the flower business, or that the average flower buyer was a "knuckle dragger" who couldn't possibly comprehend the complexities of placing an order and need their hand held through the process.
I have intentionally highlighted a number of parts of your posting so I could respond with my take on them
1)
The email would go directly from the florist to the customer (
I take it that in this case "florist" translates to fulfiller)
This assumes three things that come to mind,
First that every order placed had a sender email associated with it, whereas in real life a good portion will not.
Secondly that the sending shop (or OG) is willing to give up that sender information to a fulfiller and take the risk of that fulfiller direct marketing to that customer (intentionally or not).
Third, that passing on the senders email address to a third party (wS or fulfiller ) does not violate any legal privacy concerns.
2)
My point is that the florist is now forced to just mark items delivered even when they are not, or risk penalties
No, the florist is not "forced" by any wire service to deliberately falsify delivery confirmation, that is a choice that a fulfilling florist would take upon themselves rather than do things properly and in the best interest of the customer. To be quite frank, I would have little interest in dealing with any fulfiller that would make that choice, our customers and the commitment we have made to them is just to important to our company
3)
The reality is that these orders are fraught with mistakes. Every time a consumer places an order online, without florist guidance, there are mistakes, sometimes big mistakes that need to be rectified.
Please...... lol. This statement takes the cake. If this were indeed the case Proflowers, FTD, and 1-800 Flowers combined would need a staff equivelent (or larger) than the entire United States Armed Forces. If you are experincing this level of problems on your own web site you need to take a look at it as you have a problem. Speaking for our own website, the reality is that we have VERY few problems in the actual order process. Typically the larger portion of problems occur at fulfillment (substitution, missed delivery, under value, need I go on?)
As I have stated many times in the past and will continue to in the future, the bottom line is we need to work towards improving our entire industry from top to bottom. The consumer does not want to concern themselves with the process behind the delivery of flowers, who is an order gatherer, who is not, whether a shop has their own truck or uses a pool, etc, etc, etc. THEY JUST WANT THEIR FLOWERS DELIVERED!