The game grows again

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There are three shops in Petrolia Ontario... 2 of which, I know for certain are Teleflora... neither is listed in the Find a Florist link...

V
 
Find a Florist

Find a florist finds us every time when using zip
Teleflora.con scares me.
We are the only florist in my zip, yet when I go through the order process and chose to select my florist, (3) shops out of the area pop up.

What a joke, only the jokes on me.
Time to talk to rep :argue:
 
BOSS said:
www.findaflorist.com

Judging by the keywords on this site, you have to be looking pretty specifically to find it...

But what the heck do I know...

In a related note, December first www.teleflora.com goes fully ecommerce...


Please explain to me what you're talking about. How does it affect a TF florist? Did I miss something? I am listed under findaflorist.com but what does that mean? They link right to my website if they click on my store. And what do you mean teleflora.com will be fullly ecommerce? Please enlighten me. :hammer:
 
Sylvia, I am not a member, so I do not have all the answers, only what I have had sent to me, and what I have been able to find out, poking around the net...

But as of December FIRST the site www.teleflora.com will go ecommerce direct to the consumer like FTD.com did long ago. Yes there is a "find a florist" button, just LIKE FTD.coms WAS...for now, but in my experience most consumers will shop without picking a local florist, and thus TF will garner the 27%.

The other site www.findaflorist.com is their nice little replacement for the other site. This site is supposed to like consumers directly to TF shops. How many folks wo you think will search for "findaflorist"? and their keywords s*ck.

Again, I don;t have all the answers...yet...but in our never ending attempt to educate we persist...

Anyone with more info, or corrections to this post, please post them...
 
I am the only TF shop in my community (not an actual town), and the shop bears the name of the community. I am listed 4th on findaflorist.com, probably because my website is not at TF site. Just one more reason to make me love TF less. ;-)
 
You WILL CONTINUE....

to dislike Teleflora, more and more as time WILL SHOW, that TF, and TF.CON has fallen way behind, and has NO HOPE of re-establishing ANY market dominance without being "smoochy" with it's fill florists.
Here's the warning.....don't "snuggle" up to TF, as a TF "fillling" florist, you are BEING USED (oh where, oh WHERE have we witnessed THIS before??)
The TF FULLY DIRECT SHIP commerce site is about to "remove" from your marketplace, that which FTD did to you, and in retaliation, you "quit" FTD to show your appreciation for the changing market.
I CAN tell you that as with ANY major market entry, that with TF being SOOO far behind in online commerce, that YOU, the TF florists, are about to become the "platform" on which that company attempts to make inroads....
They've now made TWO HUGE errors in judgement...and the THIRD, will be when YOU, the paying MEMBERS of TF, suddenly REALIZE, that what FTD does, TF WILL DO!!
My personal opionion, is that TF is too late...almost EVERY marketer of our products has zoomed right past them, and as TF members get MORE agitated, and MORE aware of what TF is up to, TF will JUST TURN to direct ship, will NOT listen to it's members, and will NOT adapt an open platform policy allowing ALL to participate...
Some pretty poor planning has gone into this business model!
 
Connie Baker said:
I am the only TF shop in my community (not an actual town), and the shop bears the name of the community. I am listed 4th on findaflorist.com, probably because my website is not at TF site. Just one more reason to make me love TF less. ;-)

The shops in Petrolia that I mentioned above do not have a website. I'm assuming that's why they are not listed... however, as they are paying dues, I would think their toll-free numbers should be listed. I am going to mention it to the one shop so she can talk to her rep.

V
 
I did a search for Elliot Lake, I am not mention but the other flower is. THey only go as far as putting the shop name and address, with no phonenumber.
A few years ago, I did not like the way Teleflora did with their web site and advertising their products to Canadian consumers. The consumers where buying their products in US dollars than the order was tranfered back to us in US dollars making the canadian consumer pay more than they should have. Basically I told them how much of a rip off it was and told them to remove my name from their site.
It has not change the amount of Teleflora orders I get, the consumer is getting more wize when they search the web for a Real Florist. Like Mark, Real florist are gaining the market slowly. I see it daily with increase in direct 100% orders.
Victoria, I know the other flower shop does not have a web site neither, so I know that has nothing to do with having one to be listed. THe order will probably come through as a Headquarters order instead.
Luc
 
A listing in there with no phone number doesn't really get the consumer to call you, now.
 
Some pretty poor planning has gone into this business model![/QUOTE said:
I don’t think its poor planning on Teleflora to go consumer direct. I have been told the number one reason florists leave Teleflora is lack of incoming orders. I just got the latest directory and the book is huge. The reason it’s huge is the large amount of wasted florist to florist advertising for incoming orders. What difference is it to those florists where or how the order comes from.
My guess is the findaflorist.com site will eventually be a paid option to the membership. The model for that are several other similar sites on the web. Imagine if the florists took all that directory advertising and spent it on the consumer.
 
BUT David....

you kinda missed the point.....TF was NEVER going to compete against it's membership....NEVER!

P.S.....everything you say is correct...FTD noticed that over 4 years ago, and made the "changes" that angerd so many florists! You gonna let TF off the hook??...(THAT is the question!!)
 
David said:
I don’t think its poor planning on Teleflora to go consumer direct. I have been told the number one reason florists leave Teleflora is lack of incoming orders.
I agree David. I think they know exactly what they are doing...

With regard to your second point, the reason the number of incoming orders is low and dropping is two fold...one being that Teleflora has too many members per zip/city. The second part to this equation is the number of orders in the wire service systems is dropping as more and more consumers go direct.

And yes, the number one question too many florists continue to ask, is... "How can I get more INcoming orders"...I have to explain it often, and many times it takes some doing to get them to see why they really don't want thim in the first place...
 
interesting site,

they list 5 out of town shops for my zip and one shop that went out of business over 2 years ago as servicing my town
 
I just did a search for Staten Island, NY and 36 shops are listed and all but 2 are in fact Staten Island shops. Of the other 2, one is in Brooklyn and the other one in Manhattan and they are both at the very bottom of the list.
I did notice that the three shops at the very top of the list had a different color font.
I don't know why that is, but aside from that I don't see anything wrong with the list.
 
BOSS said:
With regard to your second point, the reason the number of incoming orders is low and dropping is two fold...one being that Teleflora has too many members per zip/city. The second part to this equation is the number of orders in the wire service systems is dropping as more and more consumers go direct.

You forgot the third reason - FTD lured away TF's biggest sender - you know, the guys from Haymarket - with the promise of a rumored $8-10 per order rebate.
 
Rosiescenario said:
You forgot the third reason - FTD lured away TF's biggest sender - you know, the guys from Haymarket - with the promise of a rumored $8-10 per order rebate.
Not sure FTD lured them away, perhaps...they made a technology choice that is not compatible with Teleflora at this stage, and may never be...

But you are right, those orders changed sides...but thru education, maybe they won;t get filled....someday... :(
 
I'd LIKE to give Luc...

some "kudos" for his "new" approach to the wire service business.
What HE has done is basically "captured" his local market, SERVICED the HE*LL out of his clients, "created" the marketplace in HIS hometown, and THEN....has OPENLY told the WS's that either you play by HIS "rules" or your order doesn't get filled...plain and simple!!
I KNOW that this is an unlikely "scenario" in many urban areas, BUT, JUST IMAGINE...being the BEST in your marketplace, "controlling" the product you sell TO the local marketplace, DOING IT RIGHT, and having the horsepower to literally keep your WORD to the WS's that WON'T PLAY along!
He "paid" his dues, "learned" his lessons, and short of having ENOUGH qualified help to upkeep his standards, is GROWING a business, in a town, that not long ago, seemed to have LITTLE interest, in a high class, well run flower shop.
He "MAY" find, that ANY affiliation to a WS is NOT in the best interests of his customers...unlikely, as TF is doing well by him, BUT.......FTD will wait for him should he so choose!!
 
According to my rep, the top highlighted 3 will be feature florists that rotate with the total group based on click. When I did 10 seperate clicks on our town, all 5 florists (teleflora ecommerce site florists) rotated evenly except one florist that was always number 1. I called them on this and they stated if a florist has not received an ecommerce order in 30 days, it will stay number 1 until it gets one (pretty sad that Teleflora has not generated an order for a shop in 30 days for $60). Not sure about that....but I will keep check on it. My rep stated that there was some discussion on adding the non ecommerce teleflora florists later. Also in the discussion was that they were going to play the pay-for-click game for www.findaflorist.com. Just wondering if that is coming out of the membership ad & marketing funds.
 
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