The Teleflora.com Data Base
Here is something I found out about the Teleflora.com database. A year ago the (what is now called find-a-florist) and the teleflora.com database were one in the same. Today, it is split. You can have yourself removed from the find-a-florist database, but still be listed on the Teleflora.com database.
What this means is that if one of your customers, seeing your name lets say listed on a Teleflora Co-op ad, thinks that by using the Teleflora.Com website they are dealing with you directly, they can in fact pick your shop as their preferred shop. The downside to this is that the Teleflora.Com will let them order any Teleflora product, even if you aren't carrying that product. Now you will be charged the $1.00 for the dove transmission of that order and if the customer selected a product you are not carrying, you will have to refuse the order. You still will be billed the dollar and worst yet will have lost one of your own customers orders because by them going to Teleflora.Com instead of you, you will have to give that order to one of your competitors instead of selling the customer something you do have.
What made me mad was that Teleflora.Com sent me an order for that silver sleigh shown in the Telelfora selection quide. You cannot buy that sleigh and if you send something else sure enough you will get a customer complaint. And if you say contact Teleflora.Com, you are wasting your valuable payroll dollars at a busy time of the year.
I called and had my shop name removed form the Teleflora.Com database. It was the only way to stop one of my own customers from going to Teleflora.Com and ordering an item we were not carrying, paying a dollar for the Dove fee, and then having to let a competitor fill that order.
And if you do not fill a Teleflora.Com order and do not refuse it, you will be billed for that order and any replacement....per Teleflora.