I sent, by certified mail, this morning my termination letter to TF.
Here is why, in no particular order:
Here is why, in no particular order:
- A clearly trending reduction in TF (direct and florist) incoming orders over the past 30 months until the recent monthly orders have become few;
- An increase in a multitude of fees, both monthly and related to orders;
- New fees added as the sound of desperation by Teleflora increases;
- Basically no change in the selling price by TF.com of their product over the referenced 30 months despite a general increase in costs for flora, containers, other hard goods, fruit & consumables, distribution costs -incoming and outgoing;
- Newly issued - Q4 2010 - picture and recipe book stuffed with sku demanding the use of TF containers and a clever way of getting 2 bites at the same cherry;
- A nonsensical delivery confirmation approach - nothing against delivery confirmations but everything wrong with a structure that has no bend in it for human nature and Mother nature. The adding of a non-confirmation fee in a few weeks adds to the frustration;
- An inability by TF to follow their procedures except where it is convenient for them;
- I have grown tired of their attitude. If they are tired of mine, at least the feeling is now mutual;
- In my tired and frustrated opinion, I think the product they are peddling is becoming formulaic -and not just because it has to accomodate floral availability across N. America - and moving down market as their consumer processing fees, our delivery charges and product cost prices go up and the nature of what the consumer can get for their total spend is diminshed. I just don't want to be associated with crud as I have our florist image to consider; and
- Mis-leading (to the consumer) design visuals.