Congrats to bloomz

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You are so right Hal..sometimes it seems like no good thing goes unscathed.

V
 
I'm a little surprised...

that Bloomz is taking ANY flak over his great successes, at marketing his REAL FLOWER SHOP, AND over the internet!
I find it VERY REFRESHING that a REAL FLORIST is making REAL BUCKS!!
Mike
 
I'm happy for bloomz and his operation. Goes back to all my remarks about Building your local brand.

Bloomz and his team does a great job with orders, as we've had a chance to use his shop for some outgoing orders for us at BN.
 
Well Hal... usually folks are just jealous to some point...

True JB was not FTD all that long ago, I worked on him for 2 years before he looked close enuf...

JB took the time to build a "brand" called INbloom into a world-wide presence and a local one too...

CONGRATS buddy !
 
JB

Originally posted by BOSS
Well Hal... usually folks are just jealous to some point...

True JB was not FTD all that long ago, I worked on him for 2 years before he looked close enuf...

JB took the time to build a "brand" called INbloom into a world-wide presence and a local one too...

CONGRATS buddy !
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And A WHOLE LOT OF $$$$$$
 
BOSS you posted this while we were on the PHONE? Look at the time STAMP on the responce.
What is UP with THAT?

I'm not sure anymore of WHAT THE TRUE FLORIST is talking about.
 
Florists are a fickle group. On one hand they complain about the "order gatherers" while congratulating one with the other.

If the ranking hloomz has, came from squeezing that many orders from a population base of 53,000. I'd be the first in line to seek the wisdom of his actions. However, I know better.

Seeing that he shows up as servicing a city 2000 miles away. Would make one wonder what kind of day his driver has.

It is not lost on me what Bloomz stated goal was. Being, becomming the biggest sender.

He has often made the comment that most florists want in-comming orders. Must be that he is just filling the needs of the industry..

Make sure you remember to thank him every time you recieve one of his orders. For his key words include your city.
 
It's called....

Originally posted by Blue Oyster Cult
BOSS you posted this while we were on the PHONE? Look at the time STAMP on the responce.
What is UP with THAT?
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It's called multi-tasking:beer
 
Originally posted by flowerknife+us
Florists are a fickle group. On one hand they complain about the "order gatherers" while congratulating one with the other.

If the ranking hloomz has, came from squeezing that many orders from a population base of 53,000. I'd be the first in line to seek the wisdom of his actions. However, I know better.

Seeing that he shows up as servicing a city 2000 miles away. Would make one wonder what kind of day his driver has.

It is not lost on me what Bloomz stated goal was. Being, becomming the biggest sender.

He has often made the comment that most florists want in-comming orders. Must be that he is just filling the needs of the industry..

Make sure you remember to thank him every time you recieve one of his orders. For his key words include your city.
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Let me understand this correctly... He places listing on internet with a town you service and your customer places an order with him ? Why would your customer place and order with him ? Obviously he has done more marketing to get that order !! Its a better way of saying what did you do to prevent this ? Why did my customer leave me ? Did I make them angry ? Florists today everywhere need to pay a little more attention to their "own backyard" rather than what the big guys are doing. By doing this what you think is "your customer" will buy from you !! Kill them with your superior service and they wont go elsewhere. There are tons of people who have no loyalty to the local florist and in a way all florists owe a little thanks to the big guns for promoting flower awareness so they do buy. Now go out and capture that biz , make them become LOYAL TO YOU !!!
Hal
 
It is not that customer of the local florist is disloyal, it is that the OGs have taken advantage of the loop hole created by the WS to allow NON-florists to use their service by allowing OGs to send their gathered orders and the WS to pay them rebates as well. It pays the WS to do this.
It can be very difficult for the customer to even find a LOCAL florist through the thickets that the OGs have thrown up between the FLORIST and the CUSTOMER. There is always someone out there who wants to come between you (the florsist or whatever business) and your paying customer. They stand there in droves blocking direct orders in any way possible. They call it doing business. So, somehow, the LOCAL florist has to combat this. But most do not have the financial resources to do the job that the OGs have done. Seems to me that Bloomz couldn't beat the WS so he joined them. I don't blame him but I think that in the long run, the internet will be the cause of their demise. That is what the LOCAL florist has to do. By the way, if the local florist does go belly up because he can't to continue to fill those discount orders, what will plan "B" be for the WS and the OGs?

Judy
 
Originally posted by evergreen12377
.
It can be very difficult for the customer to even find a LOCAL florist through the thickets that the OGs have thrown up between the FLORIST and the CUSTOMER. Judy
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Judy yes understood however it still goes back to traditional marketing to "your marketing area " Then they will know they dont have to "search" elsewhere. The re-education process of todays consumer is needed to prevent them from going elsewhere. If for one moment florists think by refusing orders this is the answer they are wrong. All this does is put a negative feeling into the consumer about sending flowers.
Hal
 
Um...

Originally posted by evergreen12377
It is not that customer of the local florist is disloyal, it is that the OGs have taken advantage of the loop hole created by the WS to allow NON-florists ...Judy
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I think it was the Yellow Pages that started the trend... yes the WS may have furthered the thing... but in reality the YPs started the mess...
 
Well, perhaps the YP started it, but the orders could not be transmitted if the WS only allowed florist-to-florist transfer. And what happened to the QA? Do OGs have to "pass inspection" or did they ever?
My local orders have picked up some every month, but I know that buyers from out of town who want to send locally have to battle the thickets of OGs. That is what I am really speaking about. My local customers, I can reach, but it is harder to reach that out of town customer.

Judy
 
inspection

This thread was started based on a REAL FLORIST. That has passed the inspection, that has continually marketed his company and that has reached out to his out of town customers. Maybe a phone call to Jonathon and I am pretty sure he would share his success story, and assist you in becoming a more savy marketeer for your internet customers and future business. Good Luck during the upcoming months. Be agressive, be profitable... Hal
 
Re: Um...

Originally posted by BOSS
I think it was the Yellow Pages that started the trend... yes the WS may have furthered the thing... but in reality the YPs started the mess...
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You know what's interesting? Florists paid YP's in the USA $87 million in 2002, what if the majority of that money stayed in Florists pockets which allowed them to market directly to consumers? More Mom + Pops left open. :)

Source:

SAF , Floral Management Magazine Feb.04 issue
 
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