Getting back on track
goldfish said:
Oh, that's easy as far as I'm concerned. It is because I have considered (and continue to consider) the pluses and minuses of staying "married" to a WS(s) and, wrongly or rightly, have so far concluded that the pluses outweigh the minuses.
Now, here comes the interesting part...
To be angry at a WS with whom I have decided to stay married, I would have to contradict myself: contradiction between rational reasoning (plus outweighs minus) and emotions (angry, dislike). You know that no man can tolerate that (I'm a guy). Usually humans, especially males, are afraid of being seen self-contradictory (most vigorous, persistent debaters here are, I suspect, males; females on the other hand seem to be able to handle a contradiction between practicality and emotions better).
OK, if you are a woman, try questioning the wisdom of the last purchase your husband/boyfriend have made, and you will know what I'm talking about. Even if he actually didn't like what he bought, he wont' say it so. Humans (particularly males) prefer rational consistency to emotional contradictions; where no such consistency actually exists, we even manufacture it to relieve ourselves from distress.
Yes, I do want to believe that, by staying with WS, I've made a right decision. To be honest, I don't want to even think about a possibility (yes, it's possible) that I've made a wrong decision. It's not good for my ego. Being a small-business owner, I don't have anyone who massages my ego, so I have to do it by myself, for example by writing here. Thus, I "cannot" afford to be angry, as long as I'm a member of WS and a human male.
Well, we'll try one more time to get back on the subject of the thread.
So Mr Goldfish, you boil this all down to ego. You may be right. Interesting analogy about being "married to a WS". Last time I looked the divorse rate in this country was still about 50% so in THAT relationship either one sprouse or both felt the it was best to end it. Yet in discussing the relationship of florists and their WS it comes down to doing what makes the florists feel good. Based on what you are saying, it doesn't matter what the business numbers are or the fact that the WS isn't going in the same direction as the florist or the cost outweighs any benfits, the net result is if the florist still feels good about the original decision to join that specific WS, they will probably stay there. I AGREE!!!
I agree for several reasons. Not only from the ego part, but from the aspect that most new shops are started by people who were designers for other shops and they now decide to go on there own. If the shop they trained in had one WS, they will probably have the same one. If they came from a shop that had multiply WS, they too will mostly likely have more than one. For a second or third generation florist that is either starting a shop of their own or taking over the family business, there is never a question in their mind about whether to have or not to have a WS. My Dad had one, my Grandfatther had one, so I NEED one. If you purchased an existing flower shop and they had either one or multiple WS, the new owner may cut away one of the WS, but never both. I'm sure that someone can point out exceptions, but these generalities pretty much typify the industry. Florists believe they have made the right decision based on historical basis, rather than a currrent factual basis. In other words, even if there is only one other flower shop in your town, as the new florist your ego tells you that you TOO must be with a WS never once stopping to question that decision.
So why do some of us continue to bring up these subjects and go over the some ground time and time again. Well, let's look at it from the business standpoint rather than the emotional side. I had a very good business teacher who told me that business have a much better chance for sucess if they can convert as many monthly or yearly fixed expense to variable. In other words, variable expenses or only expenses that you have to pay for only what you use. We all think about rent as our biggest fixed expense. Not alot of ways to convert that to a variable expense unless the landlord really feels sorry for you on bad sales months and we all know that's not going to happen. His lesson was that any fixed expense you can convert to a variable must be pursed. The reason. Fixed expense is like putting rocks in a bag that you must drag around behind. The more fixed costs, the more rocks in the bag, the heavier the bag and the slower you can move. Even small businesses that are dragging heavy bags are vunerable to failure because of the inability to change direction within their industry when required.
WIRE SERVICE is a fixed expense! It starts out as just monthly dues and incidental expenses - first rock. Then it's the cc business - second rock. Then it is a sending system or a complete POS and maintanence fees - big rock. Then a WS website - another rock. it didn't start out that way, but now you have a bag with alot of rocks and the monthly fixed expense is a hummer! The problem is florists never look at getting rid of some of those rocks. Their focus now becomes on ways to pay for those fixed costs. Some of those rocks they can't get rid of because they are now part of there business such as the sending system or POS and that rock is firmly attached to the WS. It may have been ego or feeling good about their decisions that got them into this, but it is lack of math or business skills that prevents them from getting rid of these rocks.
"To be angry at a WS with whom I have decided to stay married to, I would have to contradict myself". In other words, as a human we have to admit that we made an error in judgement and as difficult as it may be, this is easier for some as versus to others. Some of us continue to shed light on the subject of WS in hopes that the light will get go on for a portion of the florist population and yet we know that many are not even looking for the light switch. But, as long as human nature of some people exists that can allow them to finally admit that they may have made an error in judgement, there is hope that some of the florists on these boards are part of this group.
For those that aren't looking for the light switch, we apologize for our pesistence.
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