Wow, it must be nice to be independently wealthy and dapple with flowers as a past-time. I'm impressed. You must feel it's just too bad for those that work at this to make a living for themselves and their employees!
Sorry. Can't say that I'm impressed that you're impressed.
If it burst your bubble to find out that someone on here just might have a little more actual business experience and education than yourself and that someone might not agree with you, that's your problem. Not mine. I didn't bring it up until you decided to get personal.
Like I predicted, you consider me to be a hobbyist. You probably don't have the credentials for your opinion to matter and the tasteless personal tone of your attacks makes it impossible for me to respect you or your opinion anyway. So your opinion is of no significance.
It's true that I started with a hobby shop in mind. It was a full time B&M shop, though. And that was some time ago. Unfortunately, as with every other business I've been involved in, I couldn't be satisfied. So I went to work seeing what I could do to make it perform. And I did. And it did. And, believe me, it did NOT take either rocket science or outside wealth to do it.
Having not grown up in this industry, I, perhaps, find it a little easier to think out of the box. I have brought ideas and viewpoints and methods from experiences in other industries with me and modified them to floral use and used them freely. Like I said before (no offense intended), the retail florist industry is not rocket science, no matter what you'd like to believe. It's pretty easy to apply basic proven business principles and methods to it to make it work. Add the skills of a designer, which is no harder than adding the skills of a mechanic, machinist, jet pilot, or code writer to other types of businesses, and you've got the basics of a going retail florist business. Stir in a little marketing and promoting which is based on something a little more sophisticated than the pure guesswork traditionally used by most florists, and it's not too hard to kick butt in an area and an industry where most still insist on doing everything pretty much the same way they or those before them did it in the 50's.
As a result of using the above principles, what started out as the smallest B&M shop in two counties grew to three locations (one of which was larger than any other shop in the two counties) delivering, at one time, more arrangements per day than any other outfit in the two counties. The only time we've shown an annual decrease in deliveries is during the first year after discontinuing the filling of wire orders. Even then, our bottom line increased. And we've maintained annual growth rates of 15-40% each year.
Even though we no longer service wire orders, I'd still put us in the top 3 in total #'s of deliveries in the two counties and probably top 1 or 2 in numbers of non wire arrangements delivered. We are indisputably #1 in deliveries of non wire arrangements originating from out of the area. And that's pretty important in a tourist area.
I don't think that's too shabby for "dappling in a past time". Besides, I'd put the number of hours I've put into making this business grow and succeed up against you any time. And I don't even know you. Or your business.
So there's the basis for any "secrets" I may have successfully used. I've shared them before so I've got no problem sharing them now. Most anybody with a business education and real world business experience already knows my secrets. But if my competitors or any other florist can get something out of them to make them stronger and more successful, more power to them.
A lot of businesses which aren't operated by small-thinking people with limited vision consider good strong competition to be good for their business and the industry as a whole. I agree. And I wish more people in this industry felt that way. If they did, perhaps they could understand that they are being raped and ravaged daily by all of the predator operations that are becoming wealthy at the expense of florist businesses that are operated by ill-equipped management. And they'd understand that they, as a group, could bring that misuse, abuse, and destruction of the industry to a screeching halt overnight if they'd just agree to not disagree with each other over petty and insignificant non-issues and do it.
Shouldn't take much effort beyond trusting each other enough to do it and agreeing to do it. But I don't see it ever happening so long as some of us are too jealous of others to even look at viewpoints and experiences that might be helpful to us because of who has them. Or maybe some of us are afraid that others of us might be more successful or more educated or more experienced than we are. Or maybe some of us would just rather argue and further fragment our ranks over silly issues like protecting alleged, and largely non-existent, proprietary trade secrets from the prying eyes of those who really don't matter at all. And probably don't even care.
Regardless, this string may well illustrate, more than anything else I've seen in recent times, exactly why the Mom and Pop retail florist industry, as we know it, is almost assuredly doomed to failure and extinction as the current generation of florists dies off and goes out of business. We won't agree to join together to fight our enemies and save ourselves because it's easier to act like cats and fight each other while the real enemies are circling for the kill.
Does anybody wonder why wires service executives have been brazen enough to openly brag about this being an industry that's ripe for the picking?
I don't.