A few sites, some already mentioned in this thread, deserve fresh looks for their very cool content.
RC of
Oberer's celebrates an employee's
50 years! with his company on their home page. A
linked story lovingly describes Mr. Wahl's specialty, casket sprays.
Day after day, year after year, Jerry designs these most personal floral tributes meeting each family's request for one of their last gestures of love and respect and paying tribute to their loved one's life. Whether it was the passing of a grandmother, a father, a wife, or the tragic loss of a child, Jerry has been faithfully there in the background making sure his part has been done with detail to perfection. So day after day and without fanfare, Jerry touches the lives of people at their time of most distress, and at one point over the years, indirectly, he has touched nearly every life in the Miami Valley.
There's a link to send Mr. Wahl a personal note. 
June's
Floral Management issue arrived at our shop yesterday and the feature topic is websites. Mark Silacci (seen on the cover) of
Swenson and Silacci talks about the importance of featuring their shop's unique products and keeping content fresh.
While Silacci's sites are organized around occasion driven categories with a classic shopping cart feel, the article also features the less-is-more look of
Winston's Flowers. This site bowls me over every time I view it.
The
Gifts for Others section is divided into two categories, Expressions of Happiness and Expressions of Sympathy. (Essentially, don't flowers-as-a-gift all boil down to those two sentiments?) Instead of pages and pages of photos, Winston's features a single page for each theme.
The
Happiness selections changes monthly to reflect the season. Also note how the images are sized relative to one another so the rose arrangement is shown larger than the more compact designs (reflecting the scale change in real life), instead of every-arrangement-fits-in-the-same-box look of most sites.
How many of us have a page urging customers the
treat themselves? Love it!
The slow days of summer are the perfect time to look at other sites for inspiration and to spend time developing and implementing fresh ideas to impart your own special brand to your virtual store. IMO, that
Floral Management article is a good place to start.
