You're good Doug. Take my post and put your spin on it. My post was an answer to a very direct point bloomz made, nothing more.The fact is that if the average retail florist spent less time worrying about all the forces supposedly arrayed against them and more time tending to their own business, customer service, and design skills this industry would be much stronger.
Retail (all retail) has changed drastically in the last 1-2 decades with the introduction of changes such as a proliferation of credit cards, the internet, increased non domestic production of goods (in our case South American flowers farms), and a more knowledgeable consumer. None of these were created by FTD, OG's, mass marketers, or any of the other "evil entities" that are often targeted on this board. These groups in most cases simply saw an opportunity and took advantage of it to profit. Isn't that concept still considered by some to be the definition of a good business person?
Retailers can either adapt to these changes and take advantage of them when possible or perish. Possibly what we are now seeing in our industry is a "culling" of those who have their head stuck in the sand or individuals who despite their lack of business skill managed to survive through better times. Now that times are not so good, they simply do not have the ability to adapt. As much as we all hate to admit it at times, our industry would in fact be better served if these individuals did leave the flower business.
I find it comical every time I hear about the "good old days" of FTD. As I recall there was a lot of crying and moaning in those days about the wire services. In fact I still recall when AFS first introduced the "rebate" and "loyal" FTD members were either outright jumping ship like drowning rats or making sure all their outgoings went to AFS for the extra $3.00. FTD was finally forced to match the rebate to stop the defection of it's members ( I believe Teleflora caved in prior to that). If memory serves me right back in those days the average order was about $40.00 which meant FTD's 7% equated to about $2.80 leaving them short about $0.20 every time they paid a rebate. I suspect that this may have been the reasoning behind the start of all the additional nickels and dimes they now charge members.
By the way, where is AFS today?
On a last note to the individual who feels FTD is attempting to violate us , I would suggest that in the future you try to keep your preferences to yourself. This is after all a place to discuss common business interests and practices.
But since you opened the door.
You remark..."The fact is that if the average retail florist spent less time worrying about all the forces supposedly arrayed against them and more time tending to their own business, customer service, and design skills this industry would be much stronger." I think you miss the mark here. You can't be a successful business person with out paying attention to and understanding the forces in the market you are facing. Since this website is supposed to be for the free exchange of ideas within the floral industry, it is easy to see why discussion of those forces are so common.
Second, never in my posts do I go back to as you say...the good old days of FTD. That's the past. Everything I post about is the present. If you choose to ignore what's happening in the present so be it.
Third, you comment...." On a last note to the individual who feels FTD is attempting to violate us , I would suggest that in the future you try to keep your preferences to yourself." Doug, it seems you have no problem expressing your personal preferences. And this board is supposed to be a place to express your personal preferences. Lastly, it could be rightfully inferred that you are in deep with FTD and they are lining your pockets nicely by offering you all those sweet perks they ply on those who feel they can use FTD.
Hate to say this but if you want to be in business in the future you better be aware of what is happening the in business world around you. And let me leave you with this thought. The wire services are a very small part of my business. I have no axe to grind or beer to cry into because of what the wire services have transformed into. My only motive is to inform others that the wire service business model is broken and that FTD is the worst business partner to be associated with.
That is my personal business opinion based on 30 years in this industry and many others in retailing.