Re: And why WEE NEED to ELIMINATE DA MIDDLEMEN!
You're SO RIGHT about the WSs wanting to join in with the rest of the GATHERERS as part of their efforts to STEAL YOUR CUSTOMERS with their 100% SALES and your $ERVICE CHARGE while expecting to SUBCONTRACT the order back to you, albeit at seventy-one cents on YOUR NET DOLLAR plus expecting YOU to PROVIDE THEM with YOUR FREE DELIVERY.
While A GATHERER and A SKIMMER can be termed differently, they can also BEE ONE and THE SAME.
Many a NON LOCAL PHONY FLORAL ORDER GATHERER has been CAUGHT SKIMMING as well.
How greedy can they get? Their NOT HAPPY with their 20% COMMISSION, the rebate, and their $ERVICE CHARGE, so they SKIM OFF the $10 or $20 from the TOP of the $75 or $100 order, send it out FOR LESS, and count on the CUSTOMER never seeing what DA FLORIST SENT.
Then, and when DA SKIMMER GETS A COMPLAINT, they CANCEL the order with DA FLORIST, offer the customer a small refund, and turn that into ANOTHER PROFIT CENTER.
All during which, the WSs continue to SLEEP WITH THE ENEMIES of both DA CONSUMERS and DA FLORISTS.
It's really a very sad epitaph in an industry which used to have a STRICT SYSTEM of CHECKS and BALANCES for ALL OF THE REAL FLORISTS which participated and were subjected to FINES and/or EXPULSION when they got caught.
Today, and on THEIR STATEMENTS, they both have another PASSIVE REVENUE STREAM FEE entitled "QUALITY ASSURANCE" Of course, those of us WITH A BRAIN see that for what it is. Just another way to INTIMIDATE THE FILLER FLORISTS into FILLING THE JUNK ORDERS at 100% while expecting them to CONTINUE TO LOSE THEIR SHIRTS.
If they (da wss) were SERIOUS, they would revert back to the OLD SYSTEM of AUDITING the OUTGOING WIRE ORDERS.
Back in the 1970s and early 1980s, the FIELD REP would come into your shop to perform the inspection. And then, he would require YOU to produce the original customer invoice which MATCHED THE OUTGOING ORDER you sent.
That seemed to have MAGICALLY DISAPPEARED and right around 1984 when the FIRST 800 FLORAL ORDER GATHERER was born and screwed up the YOU DOO FORE MEE and I'LL DOO FORE YOU floral order scale of balances.
Now, neither of the BIG TWO know what they wanna bee anymore. There was a time when THEY WERE A $ERVICE provided FORE DA FLORISTS which enabled DA FLORISTS to send and receive FLORAL ORDERS with a payment guarantee.
Then, they grew into a PROVIDER of other PRODUCTS and SERVICES while still SERVING THE NEEDS of THE FLORISTS.
In today's MORPHED VERSION, they now COMPETE with their OWN FLORISTS over the FLORIST'S OWN CUSTOMERS with TOO LOW SRPs, DISCOUNTS, and MARKETING to insure that YOUR CUSTOMER calls THEIR 800 NUMBER or logs onto THEIR FLORAL DOT CON WEBSITE. And one actually turns the FORMER FLOWER BUYER into a DROP SHIP GIFT or a FARM DIRECT customer, totally eliminating THEIR OWN FLORISTS.
Suffice it to say that, they are all in the midst of CANNIBALIZING their own florists now as they feed off their young and in search of THEIR PROFITABILITY, not ours.
Sooner, rather than later, THEIR FOOD SOURCE will BEE GONE!