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You know how I would compare PF picture with Ricky's Masterpiece?

Number of flowers. That's it.

If PF's picture has 30 flowers and Ricky's masterpiece has only 10 stems in a weird vase (which I tell myself "Oh, I don't need that one"), I would click on PF picture 99% of the time. So do most consumers.

It's funny you mention this, as I was browsing the best sellers section of the proflowers website I noticed several items with a numbers in the name, BIG numbers:

"100 blooms of peruvian lilies"
"200 blooms of peruvian lilies"
"30 assorted tulips"
"3 dozen purple carnations"
"50 blooms of garden spray roses"
"100 blooms of red garden spray roses"
"20 white iris"
"48 assorted petite roses"
"100 blooms of of assorted garden spray roses"
 
Lets take your wine example Goldie - 10 dollar wine and 100 dollar wine both have the same basic components - grapes, juice, yeast, pectin enzymes, and time to ferment and age.


What makes the difference between the 100 dollar wine and the 10 dollar wine ?

KNOWLEDGE, SKILL, and EDUCATION to know HOW TO MAKE the wine.

 
Here's the kind of "competition" I'm talking about.

Take a look at attachments. Price point - $15

That awful picture (pf) contains 12 stems.
The other one has 3 stems, but professionally arranged.

All I'm saying is that, even in this comparison, most cluelss cosnumers will choose the 12-stem picture to order.
 

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What makes the difference between the 100 dollar wine and the 10 dollar wine ?


Ummm I'll take "what is - volume of sales" for 50, Alex.
 
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How much was shipping, how much was the vase?

Here is a link to PF shipping
Not easy to find on there site.


All orders are shipped Express Delivery to ensure freshness.

Standard Express Delivery includes:

* Expedited delivery process that ensures freshness.
* Guaranteed on the date you select.

Product & Accessory Price Standard Express Delivery
$0 to $45.00 $12.99
$45.01 - $60.00 $14.99
$60.01 - $70.00 $15.99
$70.01 and up $17.99


Additional Options:
Priority Rush Delivery additional $4.99
Monday Delivery additional $4.99 (not available in all areas)
Saturday Delivery additional $9.99 (not available in all areas)
Morning Delivery additional $9.99 (not available in all areas)
Alaska/Hawaii Delivery additional $19.99
Promotional Vase Shipping additional $1.63
Sunday/Holiday Delivery Delivery Not Available - Click Here to see Florist Delivery Options
Same Day Delivery Click Here to see Florist Delivery Options
International Delivery Click Here to see International Delivery Options


Care & Handling No Charge
Care & Handling Includes:

* Individually inspected by quality experts.
* Hand packed with your personal gift message.

We recommend that you provide an address at which someone will be present to receive the package during normal business hours. If no one is present, the package will be left at the door.

If you need further assistance, please contact us for help from one of our friendly customer service representatives.

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It's funny you mention this, as I was browsing the best sellers section of the proflowers website I noticed several items with a numbers in the name, BIG numbers:

"100 blooms of peruvian lilies"
"200 blooms of peruvian lilies"
"30 assorted tulips"
"3 dozen purple carnations"
"50 blooms of garden spray roses"
"100 blooms of red garden spray roses"
"20 white iris"
"48 assorted petite roses"
"100 blooms of of assorted garden spray roses"

I keep saying... Most people heer have been florists too long! :)
30 tulips for $24.99 plus free vase is "better" than 10 tulips artfully sitting in a vase. That simple.

Lets take your wine example Goldie - 10 dollar wine and 100 dollar wine both have the same basic components - grapes, juice, yeast, pectin enzymes, and time to ferment and age.


What makes the difference between the 100 dollar wine and the 10 dollar wine ?

KNOWLEDGE, SKILL, and EDUCATION to know HOW TO MAKE the wine.


Right, and I still buy $10 wine. At the end of the day, I'm not going to give up $90 just so that these good people in fine winery can get educations. I have a right to choose how to spend that $90, do you agree?
 
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Yep, the BV definitely loses. Did you really get those roses for $15 from PF or were they from a local market? How much was shipping, how much was the vase?

No, I just looked for crappy rose arrangement pictures in google and that was the "best" I found.

$15 is because I remember they (PF) were selling 2 dz for $29.99 in the radio ad. I may be wrong though.
 
Which is better - 10.00 wine or 10.00 grape juice ????

The cheap wine is still wine.....it has to made.....hopefuly by somebody who knows HOW TO MAKE WINE.

I dare any of you tommorrow, to send out flowers thrown into a box, with NO THOUGHT or CARE in HOW THE FLOWERS LOOK and send them out. Then listen to the RESPONSE YOU GET.

You are sending out the same thing as what they are sending........

IT TAKES KNOWLEDGE FOR US TO DO OUR JOB CORRECTLY.....THAT JOB IS TO PLEASE OUR CUSTOMER.


Maybe you should not act on the dare......all I want to get across is that our knowedge, skill, and talent in all facets of shop work.....SALES, DELIVERY, DESIGN, PACKING, BOXING, WRAPPING, ACCOUNTING, SALARY, WAGES, or WHATEVER.........That is the difference between Us and Them.
 
I dare any of you tommorrow, to send out flowers thrown into a box, with NO THOUGHT or CARE in HOW THE FLOWERS LOOK and send them out. Then listen to the RESPONSE YOU GET.

You are sending out the same thing as what they are sending........

Now why would any of us do that??? They don't. And FTD sure isn't going to with their new packaging design.

that's as relevant as...I dare anyone here to crap in their pants and see the response you get.

Ricky - you're letting your passion and defense of artistic design overrule good business sense amigo.

And this is the problem with *most* artists I fear...

Their ever growing sales are telling a huge story you're choosing to ignore.

This is sounding a bit like the door to door encyclopedia salesmen who thought the public wanted a wall of books on a shelf and would never buy them on cd-roms.

They've gone the way of the dodo bird.

IT TAKES KNOWLEDGE FOR US TO DO OUR JOB CORRECTLY.....THAT JOB IS TO PLEASE OUR CUSTOMER.


Maybe you should not act on the dare......all I want to get across is that our knowedge, skill, and talent in all facets of shop work.....SALES, DELIVERY, DESIGN, PACKING, BOXING, WRAPPING, ACCOUNTING, SALARY, WAGES, or WHATEVER.........That is the difference between Us and Them.

And they have and do a better job on every one of those items except design.

Vive le difference?

you go ahead - I don't see it
 
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It really is not a passion for design.......as much as it is a passion for education.

Even the most staid, mundane, roundy moundy can be made perfectly or horribly.

As I have said on more than a few occasions - A perfectly made, well executed, yet basic arrangement done PERFECTLY will score higher than the most CREATIVE design executed poorly.

The FTD box is a very attractive......Are the flowers inside that box as attractive?
 
Because of successful marketing.....and the fact that the owners/founders/of Proflowers hired someone who KNEW what to do and had the EDUCATION to perform the job they were hired for.
 
I'm sure it does.......but are their products the ONLY reason for their success.
 
Ricky - you're letting your passion and defense of artistic design overrule good business sense amigo.

And this is the problem with *most* artists I fear...
Not so fast, buckaroo... Ever watch the Food Network, Bravo or HGTV? Design, design, design. Companies are making fortunes off featuring design and designers. There is a segment of the public that celebrates it, seeks it and buys it.

Their ever growing sales are telling a huge story you're choosing to ignore.
The difference is marketing. PF is doing it well and we just simply aren't. Without the budget, we can reach out to free press, email customers, write about our unique stuff and let people know there's more than off-the-rack. But it is truly a battle with no national presence to help us.

This is sounding a bit like the door to door encyclopedia salesmen who thought the public wanted a wall of books on a shelf and would never buy them on cd-roms.
Nope. Sounding more like an Iron chef than a burger flipper at McDonalds. The burger flipper will always have a job, but will he love it and thrive off of it? Is it a job or a career?
 
I'm sure it does.......but are their products the ONLY reason for their success.

Of course not. Let's continue, as we are focusing on their products (flowers) now.

Now that we agree that their products have something to do with their success. Therefore we must also agree that their products have met flower customer's wants/needs. Otherwise they could not have continued their success.

Here's the problem I've been trying to get an honest answer for. Since their products are not arranged, isn't it logical to conclude that arrangement is not essential for selling flowers, perhaps not for everyone but for a lot of average consumers? Do you agree?
 
I haven't disputed that - it is quite logical - my only contention though is that they did not just 'stumble' onto the idea.......somebody had the education, skills, and know-how to come up with their successful strategy.
 
Goldie - This discussion is exactly why I am so glad I joined FlowerChat. In the midst of this discussion.....We are all being educated.

This is why I stick to the fact.....whether JB, You, or anyone try to deny it......Our biggest, best, and most effective weapon we have against the OG's, Drop-shippers, dOG's and all the other industries that compete against us as florists is EDUCATION !!!!

It is through applying what we learn......that we can make our businesses more profitable, capture more sales, design more attractively, and ultimately - MEET EVERY ONE of our customer's needs and wants EFFECTIVELY and with class.

 
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